Better Together: IAMCP Partners Unite for Impactful Change – A Conversation with Promod Antony and Denny Ghim (Part 2)

Anthony Carrano:

Welcome to the IAMCP Profiles and Partnership, the podcast that showcases how Microsoft partners and IAMCP members boost their business by collaborating with other members and partners. I'm your co-host, Anthony Carrano. And in each episode, I'll be talking to some of the most innovative and successful partners in the Microsoft ecosystem, The International Association of Microsoft Channel Partners, otherwise known as IAMCP, is a community of Microsoft partners who help each other grow and thrive. Members can find and connect with other partners locally and globally and access exclusive resources and opportunities. Whether you're looking for new customers, new markets or new solutions, IAMCP can help you achieve your goals.

Anthony Carrano:

We'll hear their stories, learn from their experiences and discover the best practices and strategies they use to increase customer loyalty and grow revenues. Whether you're a new partner or an established one, you'll find valuable insights and inspiration in this podcast. We hope you enjoy this podcast and find it useful and inspiring. If you do, please subscribe, rate, and review us on your favorite podcast platform. And don't forget to follow us on social media and connect with us on our website, www.profilesandpartnership.com, where you can find more information, resources and opportunities to partner for success. Thank you for listening. And now let's get started with today's episode.

Anthony Carrano:

But before we do, let me ask you, how can face to face networking help build trust and turn a challenging collaboration into a successful partnership? We discussed this and more in part two of our interview with Promod Antony from Logic Intelligence and Denny Ghim from Sandler Partners, who share their riveting journey of teaming up for impactful projects and navigating challenges together. Join us as we uncover the strategies, experiences and valuable insights that made their partnership a success story.

Anthony Carrano:

And now on to our episode.

Rudy Rodriguez:

Well, that's great to hear and which will lead us to another story. I'm very familiar with the nonprofit world, and that's why I wanted to talk about the licensing because maybe you can share a little bit about that because that's that's, something a lot of Microsoft partners don't know about is how the Microsoft grants work and working with nonprofits. And having worked with food banks here in Austin, Texas area, I know what that takes and and the noble efforts. And I'll tell you a quick funny story. When we first started the IAMCP chapter here in Austin, we held a Christmas party like IAMCP chapters do, and we asked everybody to bring food that we could donate to the food bank and to donate money.

Rudy Rodriguez:

Well, that night we collected 7,000 pounds of food and collected over $3,000 in donations.

Denny Ghim:

Fantastic.

Rudy Rodriguez:

The funny part of the story was everybody left the party. I had to haul 7,000 pounds of food to the food bank. Nearly killed me.

Rudy Rodriguez:

You know, I had a big Lincoln Navigator, so it took multiple trips. And then I got corralled at the food bank to go, hey, can you, help us, you know, put food packets together? Well, went back to the IAMCP and I corralled 15 partners to come help at the food bank. So I know what you're talking about and what a noble effort that is and how much benefit you can bring to people by doing this. So Denny, you brought up a good story and the nature of your business leads us to one thing.

Rudy Rodriguez:

And can you tell us a little bit about, you know, has this helped you develop the criteria for selecting, your partners in your business? Can you talk to us a little bit about that? And, Promod, the same question will come back to you, how you partner with other people in the community and through the IAMCP. So, Denny?

Denny Ghim:

Yes. Yes. Well, it has helped me, understand more that there's, again, a whole universe of Microsoft partners that have these various specialities, let's say, in Dynamics and all the all the acronyms, all the names within the Microsoft world, which I'm still trying to remember and add to my vocabulary. But what I see now is I see a whole sea of opportunity within the Microsoft partner community, literally just kind of tapping in and just literally showing them the way. Here's the here's the way, here's the portal, and here is what you have access to.

Denny Ghim:

So it's kind of opened my eyes a little bit to know that I already know that there are in certain areas of the country. There are a number of IAMCP partners that have recognized this and have been able to double, quadruple their monthly recurring revenues, just because of the stuff that's been left on the table. So, it's just simply a few more questions, and then they have a support team that can kind of come to come to the table. So in that way, it's it's been exciting for me to see that even Promod has thrown at least, you know, probably a half dozen opportunities in front of us, and we've been looking at them together. You know, it's exciting because one deal that happens, these are not small deals.

Denny Ghim:

These deals are like, government, state deals, sometimes enterprise level deals. And they can be kind of life changing as far as what it can do to a smaller organization, a smaller businesses within the IAMCP. Because, you know, I don't know the number of employees, but I'm guessing typical IAMCP partners are going to be companies that have anywhere from five to 100 employees. And, you know, adding revenue to the tune of 10 to 20,000 on one nice deal per month is life changing for that company and for the people there of building that stability. Anyway, it's, you know, I'm the Pied Piper of Sandler Partners, kind of evangelizing. The opportunities are there, and that's what's super exciting.

Rudy Rodriguez:

Absolutely. Absolutely. Promod, what is your criteria? And, you know, having worked through the IAMCP, you know, how has this opened up your eyes and how how to partner and to help you grow your business?

Promod Antony:

Yeah. Sure. So in our case, we are a small business based in Oregon and Washington. So we don't have a lot of budget to like marketing budget to hire, like, a full fledged marketing person or salespeople, and we are limited in that case. So whenever we go to IAMCP events we are seeing all these partners coming in, looking for opportunities.

Promod Antony:

Maybe we are good at doing the data side of the business and there are other people who are doing good at other areas. Mean we don't do networking, we do some infrastructure but we don't do like a high end infrastructure setup and everything. So when I'm competing with a high end company, there was a King County or like a multi million dollar opportunity that came in when we were competing with like high end companies like who have like thousands of employees to work for them. For us it's a small business When we had to compete with a company like that, we are trying to look for areas where we can fill in. So I was able to get into like four or five other IAMCP members and asked them can you partner with me for this project and they did even though we didn't get that project we became the final stages of the project we were one of the three companies who were shortlisted for the final stage but it was a good experience, partnering with those other companies filling in all those other, places like recruiting.

Promod Antony:

There is a vendor who, I mean, there was a partner who was doing Microsoft recruiting specializing the Microsoft side. There was Dynamics365 who was certified in different areas. So for me it was, to find those people to make that connections. I didn't thought I'm going to be partnering with those I mean those businesses but that conversation the trust we built by going to ease networking and everything that actually helped me and, again, Denny, finding Denny that's that was the first one that was the that was a lottery I would say the first one that actually worked and that gave me that confidence and the trust to proceed with other to meet other IAMCP members and partners.

Rudy Rodriguez:

That's great. That's great. Well you did mention one key thing in the criteria that both of you mentioned. It's building the trust relationships between partners. And that's really important.

Denny Ghim:

I want to add one thing that Promod's team did that was like, I just loved it. Loved it. They showed Oregon Food Bank how to use the nonprofit Microsoft licensing platform. They actually kind of held their hand through that process. That was instrumental and hugely valuable.

Denny Ghim:

And I think there's a lot more opportunity to do those type of things. But yeah, that's one thing that Promod's company and Logic Intelligence did fantastically well. And, you know, that was just another layer of confidence that I had that, you know, oh, wow, you know, they're doing this. And I mean, you could see we were on these type of Teams meetings and, you know, the leadership, their eyes were bugging out. And they're like, oh, you can do that. And that's what you want, you know? That's what you want.

Promod Antony:

To add one more thing to that, I just thought about it. So going to this IAMCP meeting is not just meeting with the partners. And it's also from the Microsoft side, we are able to meet those people. It's very difficult to find these people like fabric Microsoft. There was a couple of people who came from the fabric side from the Microsoft who is actually leading the fabric team itself.

Promod Antony:

So we were able to make those connections with Microsoft at the same time like this grant program. I didn't know about the grant program, but I think it was one of those Microsoft people who actually came to this IAMCP meeting. That's how I knew about the grant program. So that's how I was able to propose that solution.

Rudy Rodriguez:

That's what I was going to ask you was, how did you learn about the grant program? Because that's not an easy thing to do. And it's a process that you you have to specialize in. And that's one of the things about the value of IAMCP is to learn additional specializations or processes of working with and through Microsoft that do benefit that benefits customers quite a bit. So thank you for sharing that.

Rudy Rodriguez:

That's a great value because that's one thing that a lot of partners don't know about is is that that program. Anthony, do you have some more questions?

Anthony Carrano:

Yeah, absolutely. And this has been fantastic. We appreciate you guys sharing a lot of really valuable information. One thing that I was kind of curious about is how did you guys find each other?

Promod Antony:

Denny, you want to start?

Denny Ghim:

It was a smoky room and I looked across the way [laughter]

Anthony Carrano:

He wasn't one of the guys you were beating up, you weren't beaten up on film. Right?

Denny Ghim:

No. No.

Denny Ghim:

It was one of the IMCP meetings that Paul Solski is has led and does a fantastic job.

Anthony Carrano:

Was it the POG? The Partner Opportunity Group?

Denny Ghim:

No, not that particular group. It's just a regular IAMCP meeting that we have every third Thursday of the month. And and our initial meeting was, I think, virtual. Yeah, it was virtual.

Denny Ghim:

And so I saw promoted one of those meetings earlier on, and I was wasn't able to kind of track him down. But the second time, the following month, I actually got a hold of Promod and we were put in the same breakout session where we make a fictitious problem. And then we use the people in the room with their introduction and what they do to solve a problem. And we we make it up as we go. But in this particular situation, I already had a problem I wanted to solve. And so the people that were in the room actually had the services that I needed. So it was like everything was meant to be. And then I actually threw out Oregon Food Bank. And then not not too much after that, I reached out to Promod, I said, Hey, you're local. Let's meet up. Let's let's meet up and let's talk about this deal. I think a few days later, we actually did. We sat down and kind of talking things through and gave a strategy of so typically in the solutions that I have to provide, it's it's usually giving them, you know, three solutions that are kind of at the top of the food chain.

Denny Ghim:

And so so they get a good look at what what's the options. So that's, you know, that's how I met Promod, is through one of those breakout sessions and then turning what was make believe into reality. And I think that was a way to do great practice. I have to take my hat off to Paul Solski. He does a phenomenal job in creating these environments.

Denny Ghim:

And then I tend to just kind of jump before I look sometimes. I, in this case, did, too. I got kind of like, well, this is great in practice, but, you know, we're doing this for a reason. Let's do it in real life. So, you know, bringing a deal to Promod, because it was difficult, I think, me, culturally to break into the Microsoft space and explain what I do.

Denny Ghim:

So I thought, well, what if I bring a deal to a Microsoft partner? And so that's what I did. And now I'm seeing reciprocal opportunities coming back. And so those are the things that I think is helpful, and that's how we met. And so I'm hoping to get to know more people with the IAMCP have those opportunities, because everybody has a very unique solution, even in our group up there.

Denny Ghim:

Like, as Promod said, you know, we're partnering right now, working on some projects that we're trying to accomplish. You know, if they turn out well, they will turn out. And as they turn out and then we start getting some wins, hopefully we'll be on this podcast again and talking about those.

Anthony Carrano:

Well, I'd like to kind of piggyback a little bit because you said something that I really intrigued where you mentioned how he was a little bit of a challenge and how he, just to kinda present Sandler to the IAMCP community. And so what you did was you did that by bringing a deal, which I find that really, unique. Right?

Anthony Carrano:

Because it seems like in a lot of times in these situations, people are going into and seeing, well, here's kind of what I can get. Right? And it's me, me, me, me. But you're talking about, no. Here's something. Here's an opportunity, right, that you wanna where, you know, several people, you know, can eat. You know?

Denny Ghim:

Right. Yeah.

Anthony Carrano:

Yeah. That's really so, like, how is that, you know, taking that approach really helped you versus kinda, you know, just standing up and, you know, giving your thirty second pitch. Right? Which I'm sure you probably did, but actually bringing something, you know, to the table as a way to introduce yourself. I mean, how was that have you found that that has really helped you?

Denny Ghim:

So I think of it in terms of of this way is, you know, a lot of times what we're doing is we're going to dinner at somebody's a new person's house. So I like to show up. My Asian culture is, you know, you show up with something. You know, bottle of wine, a casserole, some sort of dish. And, man, it is so much nicer when you show up with something.

Denny Ghim:

And then that relationship immediately starts off with trust. Because what I've done is I'm saying, hey, man. I trust you. Here you go. Here's an opportunity.

Denny Ghim:

And by the way, you know, if you win, I'd love to win along with you. We may not have an agreement. Let's make an agreement, and then we move forward. And I think that is pretty understood within the IAMCP community. So I very seldom seen a company give me deals, but boy when when I when I get a deal from a company, I tell you what my I stand up and take notice and I say, okay.

Denny Ghim:

You know what? They're putting their money where their mouth is. They're, you know, throwing some trust at me, and now I gotta do a good job. I wish I had a hundred deals to give out to all of my IAMCP partners. And, again, that's, you know, ultimately my goal is, like, when I have an opportunity, I wanna pull in the IAMCP community. I wanna utilize and leverage all of the skill set there that are out there, but I wanna encourage the IAMCP too to kinda look at and say reciprocal, "Hey. Yeah. You know, I can bring you a deal, Denny," but here's what I'm doing a little bit different is I'm expanding their opportunities and going wide and deep of of revenue. So, you know, it's just priming the pump.

Denny Ghim:

That's kind of just my strategy. Sometimes I'm a little bit of a cowboy and I'll just think of an idea and do something that's maybe not normal and just see if it works.

Anthony Carrano:

Mhmm.

Denny Ghim:

It seems to be working.

Anthony Carrano:

Nice. Nice. And, Promod, how about you? Like, you know, going back to about with finding each other. Is there anything, like, from your, you know, point of view that, you'd like to add to that?

Promod Antony:

Yeah. I mean, Denny was, I mean, bringing that opportunity, that was a big thing for us. I mean, we don't have a sales team. So we found that to be a very win-win situation for both of us. So Denny is filling in where we don't have the expertise and for the denny side we are filling the gaps right so the same thing is actually working for other projects like the King County project I was mentioning here.

Promod Antony:

There was like six different partners for that going after a big project and there are opportunities like that we brought up. I mean there was another one I brought up to dennie so this was a deal first one was from dennie to me there was another one we are trying to get into some government contracts we are we hold a statewide contract with state of washington for IT architecture and IT development, IT application development. So part of that there is all these different deals that comes up but we may be pushing that off because we may not have the expertise, some of those so, I can bring it up as a discussion item and someone may say oh I can help you in this part of the portion say I find that kind of I feel that trust in that, in those meetings, face to face meetings and, and, virtual meetings when we see people who come often.

Anthony Carrano:

That's really good. Now there's been a lot of, you know, just a lot of the discussions been around there. I mean, and obviously, you guys have done a lot of positive things. I mean, working, you know, for a great cause with the Oregon Food Bank, you know, really investing and following through in areas of building a lot of, you know, trust, you know, relationship between the partners. Obviously, you know, being, you know, very proficient, you know, at at what you do. It's a lot of really great positive things.

Anthony Carrano:

What about though and it's not necessarily that it's as a negative per se, but do you guys experience any challenges during the engagement? And if so, what were they and how did you work together to overcome it?

Promod Antony:

So when we started, there is all these kind of things when you are doing the partnership. I haven't done this before. I mean like going after a business to get a business like this. How do we go? First we signed the NDA.

Promod Antony:

Said yeah what do we say we had to keep it between us and we don't want- to build that kind of trust and then we actually have increments in place so that we are not fighting each other we are trying to go along and we're getting more projects so everything was in place and then we know how are we going to get paid and everything so we are reducing all those kind of conflicts way ahead of the game.

Denny Ghim:

Yeah. Can you repeat the question?

Anthony Carrano:

Well, yeah, all good. It was just, more so just want to understand, like, obviously it was a very, you know, highly successful engagement with, you know, very good cause. I just want to know from your point of view, what challenges that you might have had during the engagement. And if so, what were they and how did you work together to overcome that? Because that's obviously a part of I mean, the question assumes that, look, when you got multiple parties working together, you're gonna have difficulty. You're gonna have challenges, and you might even have conflict.

Anthony Carrano:

And it's not that, you know, having conflict and challenges is bad per se, but it's understanding, you know, good partnerships, good relationships, know how to work through that stuff. So I just like to hear some of that story in perspective.

Denny Ghim:

Well, I can speak from the standpoint of my interaction with the Oregon Food Bank. So my interactions were with the primary with the project manager and kind of the lead person with the project. And they were able to be super candid with me of, gosh, Denny, this is this, you know, if it's working well or not working well. And so I was able to kind of hear a very candid conversation. So sometimes during this process, the people that are leading this would go on vacation or would have to leave or so forth.

Denny Ghim:

And then Promod's team would have to adjust to that schedule. And so that was done fairly well. There were a few times where in any kind of project, some communication can be lost. So, you know, they were expecting things to happen at a certain time that weren't necessarily happening. So that's where kind of my piece comes in, where I'm the liaison, right?

Denny Ghim:

I'm the one that can take the tough calls and somebody's kicking in the side of my head. I'm like, woah, woah, okay, I got it. Let's let's get on it. I'll take care of it. Let me relay that information. I give them a breakdown of, hey, we need to just reach out and do X, Y and Z. And what's really wonderful about these kind of relationships is you really see how your partner will respond. And if they respond in a way that's like, absolutely, I see what the problem is. I'm gonna get on it. Or if they are deflecting me and say, it's not really my problem, then you know you're really in trouble.

Denny Ghim:

Because then you're like, oh, man, I just put my self out there and, you know, it's not good. But I never experienced that. So that was where part of the process of building that trust and relationship came into play is when we kind of went through those challenges. And even during that time, Promod, I had some, I think, staff changes. You had some staff changes, if I remember.

Denny Ghim:

And I recognize that to an organization, sometimes that can be a little alarming. You know how it is. Like, that you get used to your person and those people move around and you're like, oh, now what? And they're really worried about it, but they handled it well. You know, it was just, hey, we're still doing the work.

Denny Ghim:

We're kinda moving some people around. The key is really good communication, you know, to have the very, candid, frank conversations of, you know, hey, we're moving this person here. This is how we're handling it. And then, for some of those key people to be able to continue to reach out to me and say, hey. Things are going good now. You know? Everything's good. Or, hey. I'm a little bit worried, concerned. Can you make some suggestions?

Denny Ghim:

So, you know, it's it was a really good team, I think, as we worked it out. It's like, I think that's we kinda need to have a little bit of good cop, bad cop going on. And so, you know, I as the consultant salesperson, I guess that's my job is to make sure that that things move smoothly, that we have good communication, that the candid conversations can happen instead of just being in the heat of the moment and and saying things that, you know, may not be productive. They're able to have some separation. And so that really helped us, I think, a ton. And so during those things and if there ever was a perfect type of process, this couldn't have been more perfect, I think, because there were very little issues and there was very little concern or issues that I really encountered. So then, you know, again, that's important, right?

Denny Ghim:

So then, again, adding to the confidence going forward. So my whole goal was like, okay, Promod, I really need to understand your business a lot more so that I can identify more of these opportunities. As my agents are out there talking, I can talk to them about what what Promod does and promote what he does and say, If you find an opportunity, let me know, and then we could bring them bring them in. And vice versa, as I'm just generally having conversations, I'll know and recognize those opportunities.

Rudy Rodriguez:

You guys brought a bring a lot of experience, and I'm glad you guys had a good partnering experience. Let's talk a little bit about on the customer side, you know, putting together this deal together. How did this help the the food bank in, you know, in improving the work that they do? You know, how satisfied were they? I'm not gonna concentrate on too much revenue because it is a nonprofit, although they do they do need to raise funds.

Rudy Rodriguez:

Right? They do need to raise funds to make their business more successful. But how did this partnering experience help in this engagement and help them improve their business processes that makes them a much more successful organization? Promod?

Promod Antony:

Yeah, sure. So the main thing is they were coming from an on-prem environment to a cloud environment so that itself is actually big win for them and they were able to reduce the time on the network engineers so they don't know it's a virtual server It's a it's not an on prem server. It's a high in the cloud virtual server. So they were able to reduce the cost a lot in the spend on the IT infrastructure. Someone they don't need to have someone monitor all these kind of networks and and all this everything is hunky dory.

Promod Antony:

I mean and then regarding the data, I mean instead of having everything run on a quarterly basis they were able to get all the data from all these different affiliates into one place in a single place and build that unified data platform to bring more insights so they have on demand reports, built on top of Power BI and, it's the same pool of reports. There were all these silos means if someone has to run a report they may be running a silo a load of the data and the next person may be doing another silo so it's distributor but we were able to bring everything together so they have better decision and a firm decision to make.

Rudy Rodriguez:

Denny, do you have some input on that? This is something that you've talked about, you know, bringing bringing Promod's team into into the engagement. How did you keep up with, you know, how satisfied the customer was and how did it help improve their business processes to help them go forward to become a much more efficient and successful, you know, business operation?

Denny Ghim:

Well, I think, what Promod's team did in helping them create that repository is a blueprint for all the other organizations. So it's working well to the point where I think it brings them confidence and they're happy with the end result. So I think it's helping them meet their also guideline requirements from a much larger, I think, Feed America or some of their larger organization feeds into them and they're seeing what what they've accomplished. So I think that number one, it kind of shows, hey, you know, we just did something that others can follow. And that's that's what I'm kind of excited about is like helping the Oregon Food Bank continue to build the reputation within that ecosystem that they live in.

Denny Ghim:

And then also helping them just as organizationally flow more better. Right? So they're a lot more efficient with how they're distributing their food, where their food comes from, managing their donor list. All of those things are super important. And now they have the tools to do that.

Denny Ghim:

And, you know, the change management, all of that stuff is happening from Promod's team. Just fantastic. You know, it really is. And other than giving Promod a big hug, I don't know what else to say. It's like he really knocked it out of the park and he made me look good with that organization.

Denny Ghim:

That's really important. And because that particular organization is so important to me. So, you know, I'm happy to try to find more nonprofits as I have, you know, lots to go knock on doors and and our current clients and seeing how how we can implement. And we're actually in the process of doing that now.

Anthony Carrano:

Well, that's what I was gonna ask you. So what's next?

Denny Ghim:

Well, I had a number of clients that I've talked to that have different needs and understanding more about Promod's business with regarding data analytics, ERP development, and so forth has kind of helped me understand, okay, now I have clients that are going through these digital transformations that have specific needs. I can go into the Sandler portfolio and I can pull half a dozen providers, but I also can bring Promod along? And ultimately, my goal, hope would be is I make Promod's company big enough so that he can be a provider in the Sandler portfolio, by the way, has 10,000 agents across the nation. And if we can blow up Promod's company to that point, I think that's a greatest reward I can have is to see that success with one of my partners. And, you know, I don't know how many I can pull in there because, you can imagine, if you have the eyes of 10,000 agents, there's a lot of people knocking at your door?

Denny Ghim:

But to me, that's kind of the thought process in my head, is like, I can bring him along, win more deals together, kind of build that revenue for Promod, help him get to the stage where, you know, in the case with Sandler, to be in the provider portfolio, it's kind of pay to play. You have to have a little bit of revenue upfront, a little month of recurring, have a commissioning platform. There's all of these little things. But I feel like we can get there, you know, and I don't know how many more I can bring along. But the more I do, I think the more we can all win together.

Rudy Rodriguez:

This has been a really excellent story, gentlemen. Really excellent story. There's great information here for the IAMCP members across the world. In closing, what advice you know, would you give companies like yours regarding partnering? Because you've mentioned a lot of good things.

Rudy Rodriguez:

So what advice would you give people? And by the way, I know, Promod, 10,000 new deals would be wonderful, right? Besides that advice, what advice would you give partners?

Promod Antony:

Yeah. For me, thought this networking, we came out of the pandemic and that's when we joined IAMCP. We thought going to Seattle, I mean we go to Seattle IAMCP events, is virtual, we could attend the virtual one but then I like to see people face to face. We've been working from home for a couple of decades now. We've been successfully doing all these different projects but I love the chance to do networking face to face, meet people and that actually helped. We didn't know that's actually working until we actually met Denny in like a year later maybe like six months or something later we actually met Denny and then we are into the project and then we slowly start to see there are other people who are we are partnering with and it's because we do that we spend that time going to the event and networking with face to face with people and making that connection.

Promod Antony:

I would suggest that's the I won't say it's an adverse, but that's my experience here I would say.

Denny Ghim:

I'd add on to what Promod says so you know I think in this world of metrics and automation and so forth, the more opportunity we have to see people in person to take advantage of it, because how else are you gonna stand out amongst the the the sea of Teams and Zoom calls in this world? So if you have an opportunity to build a partner where you can see them in person, shake their hand, have those few conversations, And then the next stage, you know, do the teams. But that's, you know, later. But if you can actually shake the hand, talk and and have those conversations where it's really difficult to have. A conversation sometimes when somebody is super busy, right?

Denny Ghim:

And so, like, I'm guilty of it. Like, as we're having this conversation, I probably got seven emails that that popped in that I just quickly responded to. But the fact that if we're in person, you have my full attention. So to speak to Promod's point, you know, when you meet in person, that's what's so important about this IAMCP meetings is I know we're all busy, but let's all take a moment and get to build these relationships because, you know, I consider Promod a friend now. Like, you know, I call up Promod and say, "Hey. Hey, bud. Let's go. Let's go grab some lunch." And we can do that. So that's because we built that relationship.

Denny Ghim:

So I would say that get to the IAMCP meetings, build those networks. Don't be afraid to show up with a deal and and say, hey, we work this with me and you'll see what happens after that. Because I think literally, if we can build this IAMCP community stronger, I mean, we're you know, this is pretty much everybody says this. We're better together. And I mean, that's so true.

Denny Ghim:

We are better together. Because as we bring our talents to the table from all standpoints and we can, coordinate those efforts, There's so much power within the network with the IAMCP. So let's do that. That would be my message.

Rudy Rodriguez:

Okay. I wanna thank you for that message because I'm one of the founders of the original IAMCP. I've been around since 1995 when IAMCP So this is a message I wanna, I'm gonna take this recording, and we're gonna share this across the country. So thank you very much for that.

Denny Ghim:

Yeah. Absolutely. Rudy, Anthony, you guys are awesome. I appreciate you guys doing this.

Anthony Carrano:

Yeah. Well, this this has been fantastic. This, a lot of fun as there's been a lot of great lines there as I'm kinda playing around with titles and whatnot. But, really looking forward to getting this out to the community. But before we wrap up, where, can people go? What are the best ways to find out more, you know, about you and, how to connect?

Denny Ghim:

You could reach out to me directly, via email at dghim@sandlerpartners.com, which is my email. And then, you know, I still talk on the phone a lot. So, like, you can call me on my cell phone and that that's something crazy new, right? But my cell, (503) 957-1143. So, you know, if you're old fashioned like me, Promod probably knows it. He knows this. I just call him. I go, hey, what are you doing? He goes, Oh, I'm busy. I'm like, Okay, well, where can you talk?

Denny Ghim:

So I can take calls. I can do emails. That's how you reach out to me. And then we can have a conversation. That's yeah. That's for me.

Anthony Carrano:

Nice.

Promod Antony:

For me, through LinkedIn. LinkedIn is another best way and our website is www.logicintelligence.com. And email is okay, but then there may be a lot of people emailing.

Anthony Carrano:

What we'll do is we'll put the email, we'll put all this information in the show notes below for those that are listening so they can have, you know, that, you know, direct access and, Promod, let's not also, let's not forget about Curry.TV.

Promod Antony:

Yes, sir.

Anthony Carrano:

I did kinda check it out here while we've been talking. It's a nice little website. So let's get a nice plug in for that if you want good, you know, healthy food.

Promod Antony:

Sure. Thank you. Thank you. Thank you. Yeah.

Anthony Carrano:

Absolutely. Well, thank you so much. Really appreciate you and enjoy the rest of your day.

Denny Ghim:

Alright. You too.

Promod Antony:

I appreciate it.

Rudy Rodriguez:

Thank you. Nice meeting you both. Thank you.

Promod Antony:

Nice meeting you too. Bye. Thank you.

Anthony Carrano:

Well, that was a fantastic episode. I really appreciate both Promod and Denny's willingness just to share, be very candid, and it was just it was just refreshing, just their overall approach.

Rudy Rodriguez:

Absolutely. And, you know, it was a great learning experience because it it reminded me of previous experiences through the IAMCP. And both Promod and Denny used the IAMCP to learn about each other's businesses and about programs that Microsoft offers that brought them together on on an opportunity and to work on an opportunity right away. And that's just a great learning experience about being a member of the IAMCP and how to build a business relationship, you know, from learning about the different programs that exist for the benefit of partners, and then how to leverage those and to turn that into an ongoing business opportunity for both companies. That was really great learning.

Anthony Carrano:

Yeah. And I really appreciate the fact that, you know, especially in today's, you know, digital age of, you know, things full of virtual meetings one after the other that they just really emphasize the importance, you know, building your network and building relationships by meeting people in person really to establish, you know, that especially in establishing at least that initial connection and just how they, you know, repeatedly kinda touched on that and talking about just even, like, the business impact and value, you know, of doing that. It also kinda then as a, you know, as a segue just even just in how to engage, you know, in IMCP the right way and how it just basically just open up their eyes to the universe of what's available, you know, what type you know, just of the Microsoft partners, but also just the sea of opportunities that exist within the Microsoft community when you do it the right way. And I just thought that was just a great point of emphasis there.

Rudy Rodriguez:

No. It was great to to hear from both both gentlemen. It was a great partnership story. So in closing, I wanna thank all of you for joining us on this episode of IAMCP Profiles in Partnership powered by Dunamis Marketing. We hope you enjoyed this podcast and find it useful and inspiring.

Rudy Rodriguez:

If you did, please subscribe, rate, and review us on your favorite podcast platform. One of the best ways to partner for success is to join IAMCP, a community of Microsoft partners who help each other grow and thrive. IAMCP members can find and connect with other partners locally and globally and access exclusive resources and opportunities. Whether you're looking for new customers, new markets, or new solutions, IAMCP can help you achieve your goals. To learn more, visit the website at www.iamcp.org.

Creators and Guests

Anthony Carrano
Host
Anthony Carrano
Principal and Co-Founder at Dunamis Marketing
Rudy Rodriguez
Host
Rudy Rodriguez
Principal and Founder at Dunamis Marketing
Better Together: IAMCP Partners Unite for Impactful Change – A Conversation with Promod Antony and Denny Ghim (Part 2)
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