Empowering Partners Alif Consulting's Approach to Data, AI, and Customer Success
Welcome to the IAMCP Profiles and Partnership. The podcast that showcase how Microsoft Partners and IAMCP members boost their business by collaborating with other members and partners. I'm your co-host, Anthony Carrano. And in each episode, I'll be talking to some of the most innovative and successful partners in the Microsoft ecosystem. The International Association of Microsoft Channel Partners, otherwise known as IAMCP, is a community of Microsoft partners who help each other grow and thrive.
Anthony Carrano:Members can find and connect with other partners locally and globally and access exclusive resources and opportunities. Whether you're looking for new customers, new new markets, or new solutions, IAMCP can help you achieve your goals. We'll hear their stories, learn from their experiences, and discover the best practices and strategies they use to increase customer loyalty and grow revenues. Whether you're a new partner or an established one, you'll find valuable insights and inspiration in this podcast. We hope you enjoy this podcast and find it useful and inspiring.
Anthony Carrano:If you do, please subscribe, rate, and review us on your favorite podcast platform. And don't forget to follow us on social media and connect with us on our website, www.profilesinpartnership.com, where you can find information, resources, and opportunities to partner for success. Thank you for listening. Now let's get started with today's episode.
Anthony Carrano:But before we dive into our interview, let me ask you, as a Microsoft partner and member of the IAMCP, how do you find and develop partner relationships that'll help you grow your business?
Anthony Carrano:Finding the right partner can be challenging, but can also be rewarding. In fact, according to a channel profitability study, Microsoft partners derive margins 19% higher than the next closest competitor. That's a huge difference, and it shows the power of partnering. So how do you leverage the Microsoft Partner Network and IAMCP to support your partnerships? And how do you ensure success for your customer?
Anthony Carrano:These are some of the questions we'll explore in this podcast with the help of our guest, a recent P2P award nominee and APAC finalist who is also an expert in partnering. He'll share stories, challenges, and successes, and give you practical tips and advice on how to partner for success. Are you ready to join us on this journey? Then stay tuned because we have a great show for you today. Our guest is Shoaib Kudsi the CEO at Alif Consulting, a leading Microsoft partner that has empowered over 50 IT partners to keep them well informed and equipped with the latest advancements in technology.
Anthony Carrano:Let's hear what he has to say. Welcome, Shoaib, to the podcast today. Thank you for joining us.
Shoaib Kudsi:Yeah. Thanks, Anthony. Thanks, Rudy.
Anthony Carrano:Excellent. Well, let's start off and tell us a little bit about yourself and your role in the company.
Shoaib Kudsi:Absolutely. So hey. Hi. My name is Shoaib Kudsi and I'm the founder and the CEO at Alif Consulting. So I lead our efforts, you know, to empower Microsoft partner ecosystem.
Shoaib Kudsi:We are very passionate, and we are very enthusiastic to empower the partner ecosystem to take to to lift up the efforts that, you know, we all put in to to empower customers on the Microsoft ecosystem space.
Anthony Carrano:Now you guys do a lot of really unique things, you know, for, the partner community. Maybe, the, you know, to start off, Shoaib, just maybe tell us a little bit about, you know, some of those things. And, what I'm really interested in, you know, especially, you know, as you share about those things is how did you come up with this idea?
Shoaib Kudsi:So, Anthony, now this is it's an interesting story. So I was working with one of the biggest distributor in Middle East and Africa, and, those were the days where the Azure data center was getting launched. So Microsoft and distributor used to push partners at cell Azure, cell Dynamics, cell Power Platform. But most of the time, specifically into the SMB space, the partner used to come up their trip.
Shoaib Kudsi:These are gone where, you know, we sell products like like Active Directory or SQL on on relationship. Now whenever we go to customer to sell any of these technologies, they ask a question, what challenge does it solve? And to to answer all of these questions, we need technical expertise like a solution architect or a presales engineer. But we cannot afford to have, like, these people on bench because they are very difficult to find and they are very expensive. And this was a common reason across the partner ecosystem.
Shoaib Kudsi:So this is this what helps us, you know, to to ignite an idea that why don't we start something which really change the way we look at the partner ecosystem? We being back in India where, you know, there are big support system for Microsoft, and we are very talented engineer. Why don't we only be the technical arm for the partners? Because, see, like, partners in the US, in the Europe, in Africa, or across the globe, they know the language. They have relationship with the customer.
Shoaib Kudsi:They they know the law as well. But the only thing that they lack is technical capabilities, and that's where we come into play, and we be their technical extended arm.
Anthony Carrano:Maybe, if you could share a little bit, you know, because I really wanna hear about, like, the company's area of specialization, areas where you fit, and how, like, you saw that as, you know, like, you know, addressing some of the gaps that you saw in that ecosystem for partners.
Shoaib Kudsi:Absolutely. So now, Anthony, see now where we fit, we fit everywhere in the entire ecosystem. Now if you see the way market is changing, like like, we the technology is growing very fast right now. We have we had cloud. Now we have AI, and AI is moving very fast.
Shoaib Kudsi:So where we fit, we fit all across the partner ecosystem because Microsoft is changing. Microsoft is putting a lot of pressure to the to the partners, to the distributor to make sure that they add value to their customers. So how we come into play that, you know, we don't only tell customer or partner that you use our extended technical arm once you get the business because getting the business is a second stage. But the first stage is the partner need to go and talk to the customer and tell him what solutions they offer. So we help partner right from presales.
Shoaib Kudsi:So imagine if a partner comes and say that, "Hey, we have something on Copilot or we have something on Dynamics or maybe Azure." Our qualified presales go on a call with the customer as a white label services from a partner side. They take the requirement. They give solution to the customer.
Shoaib Kudsi:We help partner responding to the RFP RFQ. We create solution document. We create demos for the customer on behalf of the partner as a white label services. So the chances of partner getting those deals becomes very high because a really qualified engineer is going and partner is not spending anything. And then once we get the deal, we work hand in hand with the partners in order to deliver services in terms of implementation or in terms of managed services.
Shoaib Kudsi:So what we say, ensure that we ask partner, your duty is just to go ahead and get the customers where from presales till implementation and managed services we do end to end.
Anthony Carrano:Really appreciate you sharing that, Shoaib, because I know just even in, looking at, like, the the partner story, I mean, you guys provide some really unique offerings. And so I appreciate you sharing that background. And, I know we really wanna get into the story of.. Rudy.
Rudy Rodriguez:Yeah. So, you did turn in a story to the IAMCP for the P2P Awards. I noticed that that, you worked with a a variety of partners. I think I saw something like 25 different partners. So can you share with us a little bit about some of the deals that you worked on?
Rudy Rodriguez:You don't have to give us customer names or anything, but some of the partners that you may have worked with, the industries you've worked with, the challenges, and the technologies that you were implementing. And that will give us a a pretty good idea of of the scope of your business. We'd appreciate that story.
Shoaib Kudsi:Sure, Rudy. So, Rudy, now, yes, last year, we work with close to 25 partners and 2 distributors across the globe. This year's the number is, like, 50 partner now. So yeah. And that was the first time we we competed in IAMCP, and I'm very happy that we were one of the finalists.
Shoaib Kudsi:There were a lot of incidents. You know? Like, we worked right from a migration from on premises to Azure, then the 365 Azure Virtual Desktop, Business Central, SharePoint, and Power Platform. But I'll tell you, I mean, I can give you a couple of unique stories. One was with the distributor.
Shoaib Kudsi:So there's one distributor in South Africa where they have two line of business. 1 was the licensing part, and one was the services part. And both used to work, you know, in in isolated with each other. So Microsoft introduced us, and the whole intention of Microsoft was to promote or to push customer from business premium to E3 or to E5. Now the distribution channel was facing a lot of dependent a lot of difficulty, and there was a lot of dependency because there's a huge gap I mean, cost difference between business premium E3 and E5.
Shoaib Kudsi:We come into play. We offered free security assessment for the partner's customer. So we did, like, 500 plus security assessment. And with this assessment, we generated a report where we showed customer their adoption, what all services they have, but they are not using their security score. So in this way, we used to give a detailed report to the customer that you guys are using third party services where you have Intune, where you have Defender, where your security score is not good.
Shoaib Kudsi:So why you guys are investing in other things whereas in you have inbuilt tools from Microsoft? And we then explain solution like, Azure ADP 2, which is like Android ID now. We we gave them a solution like Purview, like how they can achieve their HIPAA or ISO compliance. In that way, out of 500 assessment, we were able to upscale 200 customers on E3 and E5. In this way, the distributor, they got licensing upgrade and then they got services upgrade as well.
Shoaib Kudsi:So it's a win win situation for all. And then second incident was, you know, the SureStep program Microsoft used to run that, you know, there are partners who are selling Azure and M, but they don't sell Dynamics and vice versa. So in this way, we we took a batch of, like, 50 partners and we ran a campaign that we will help them to sell from M365 and Azure to Dynamics. And now we started this campaign where we trained, like, the 50 partners. What is Dynamics?
Shoaib Kudsi:Because they don't know anything about Dynamics except the name on Business Central site. Then we train them to get certification. Their team was certified. Then we started hunting their customers. We used to do webinars and 1-on-1 session to their customers that how what is Dynamics and how that will add value.
Shoaib Kudsi:Unfortunately, you know, we got a lot of deals from there where, of course, the distribution and Microsoft got the the numbers for licensing, and the partners were very happy because now they have added a one unique capability, which is of business center under their belt.
Rudy Rodriguez:You've got a very a very unique service for partners and and a very much needed service. Do you ever find yourself in a competitive situation where you might have, multiple partners going after the same type of business? Or how do you handle some of those some of those issues?
Shoaib Kudsi:I mean, yes. Competitive in the sense, see now, the the quality that we offer. So we never got into a situation where your multiple partners are because in the space of Microsoft, there is so much to achieve. Like, for example and and I'm very glad to see that now Microsoft is is leading the Gartner Quadrant all across. You talk about Dynamics.
Shoaib Kudsi:You talk about Sentinel. You talk about M365. So, I mean, we never found a stage where, you know, we have a competitive situation from any other partner or our or there are multiple partners in our customer space. We all I mean, for us, one of the most difficult thing was, you know, providing unique I mean, our partners, they always come in a hurry that, you know, sure, we need we need Azure solution architect. Maybe, like, tomorrow is a call or same goes with Dynamics or same goes with M365 that we have a customer call tomorrow and we do a solution architect.
Shoaib Kudsi:I mean, that's that is challenging for us sometime. But, again, due to the unique offering that we have, we are able to manage it somehow and and and, yes, we we've been there with the customer, with the partner.
Rudy Rodriguez:Do you specialize in any particular industry segment, SMB, mid market, or enterprise? Where where do you see your company really fitting in the best?
Shoaib Kudsi:See, for now, Rudy, of course, SMB and mid SMB is an area because those are the places where, you know, the partners face a lot of challenges in technical skills. Having said that, we also have couple of partners who work on the enterprise segment, but mostly as SMB and mid SMB is an area where we cater to.
Rudy Rodriguez:Now that's that's definitely a very a very growth area for Microsoft is the SMB space. And so any particular industry that you that you find your team really specializing in? Manufacturing, distribution, energy, any particular one?
Shoaib Kudsi:So surprisingly, Rudy, we almost work in all the industry because our partners comes from all the segments. Some of them are specialized in health care. Some of them are specialized in manufacturing, hospitalities and other area. And and the unique thing about the SMB space, you know, I mean, Microsoft have something called as the unmanaged partners, and there is a huge chunk in that unmanaged partner space. So we manage those unmanaged partner, and and, fortunately, you know, they are across the segment except Dynamics where it becomes segment specific solution like Azure and M365 and Power Platform and SharePoint. They go across across the segment.
Rudy Rodriguez:Very good. Anthony, I know you have some more questions.
Anthony Carrano:Yeah. I think if I got this number correctly, Shoaib, you mentioned, like, last year, he was working with about 30 partners. Now it's about 50. Is that about did did I hear that correctly?
Shoaib Kudsi:Yes.
Anthony Carrano:What do you attribute that increase to?
Shoaib Kudsi:Fortunately, we are getting a lot of reference from our partner ecosystem. Although that is very surprising to us because we thought that our partner will always be, you know, very candid with the services arm that they're using. But, you know, more than 50% of our partners, they are added via reference. And in fact, a lot of time, Microsoft in distributor introduce us, to other partner space. Because as I told you, we are working with 2 distributor, 1 in in Africa and 1 in Middle East, and they refer us to lot of partners.
Shoaib Kudsi:And, again, once we get into the system, I think we really add value in that that that was motivating.
Anthony Carrano:Do you have, like, a criteria, and what is it for, like, agreeing to, forge a partnership with, company?
Shoaib Kudsi:See, our only criteria can, Anthony, is, you know, the partner should be very hungry for business. I mean, you know, we know that, you know, the the market is huge, specifically in the US space. More than 50% of the entire Microsoft ecosystem business is driven by the US. So the the the region is very fascinating. The area and, again, the SMB space, as I told you, Microsoft is putting a lot of focus, and there's a lot of penetration that needs to be done.
Shoaib Kudsi:So for us, the only criteria is a partner should be very hungry for business, and and it should take this partnership very seriously.
Anthony Carrano:Well, let me ask then this because you're sharing a lot of really great things about the company. What about, like, you personally as a, you know, CEO? Are there certain type of, projects that, you know, as we like to say here in Texas, get your chili hot, you know, get you excited, and, that you like things that you really enjoy because you guys do so many you cover so many different areas. Is there some particular things that you like, either, you know, types of, either technology or certain type of problem solved or certain industries that you really that, you know, get you personally, you know, excited?
Shoaib Kudsi:Again, yes, Anthony. Definitely. So so data, is something that I'm very excited about. Again, AI AI will come in place, but data, I think, it's very important because in lot of segment, in lot of company, we have seen that data is is segregated all across the space. Companies are using various data sources, different databases, and they are not getting the right analytics, what they're expecting.
Shoaib Kudsi:So we are following a practice now where we are going to company. We are taking their data, integrating with Azure Synapse, and then with the help of Power Platform and Power BI, we are really making value of that data, which can really help the decision maker, you know, to to to define the strategies. So that's an area which I'm really excited about.
Anthony Carrano:Mhmm. Can you share with us, like, you know, it doesn't have, you know, you know, maybe a not necessarily the client name. You don't have to share the partner name, but an example of, where you and another partner collaborated, you know, addressing a a data, you know, concern?
Shoaib Kudsi:Yeah. Yeah. Absolutely. So there are there's a one big channel, and they they they work across the globe. And they had data from different sources, you know, because, they they they operate in different countries, different set of customers. You know?
Shoaib Kudsi:So data was really a big challenge for them because they were not able to understand that, you know, what are their peak season, of peak season, what customers like, what they don't like, how much business we are getting from from room stay, how much business we are getting from the restaurants, how much business we are getting from events, what are the area of opportunities, what are the areas that they need to invest. And and there were a lot of challenges, you know, and the business owner, they used to spend days in in looking into data and taking correct decisions. So what we did was again, it was it was a 9 months project for us to collaborate with them. But once we get into the system, we took the entire data from different data sources.
Shoaib Kudsi:It was SQL. It was Mongo. It was MySQL. There were different databases, different data sources that we took. We collected the entire data.
Shoaib Kudsi:We processed that data in Azure Synapse. And with that Synapse, we integrated power platform, and we created amazing Power BI dashboard. And we, in fact, added all the filters that they needed in order for us to give them the correct trends as per customers. And and this was really valuable because, see, for for a business for a business owner or or, you know, for decision makers, I mean, it's very important for them to make key decisions because it's all about the investments and the forecasting that they're gonna do. So this was one of the unique example, and and this gave us a lot of strength in terms of, you know, our our capabilities in data and AI.
Anthony Carrano:Now that's fascinating. Now what about on the flip side? Like, when you're with this, data and AI, you know, project that you're working on with a partner, did you guys have any challenges, during the engagement? And if so, what were they, and how'd you guys work together to overcome it?
Shoaib Kudsi:Yeah. So there were a lot of challenges. Absolutely. I mean, you know, with every project, there are unique set of challenges, and this was a new project. So one of the one of the big challenges was that the owners and the decision makers were having huge high expectations from us because they were expecting that once we get this, this is what we needed in order to plan.
Shoaib Kudsi:So we did all we always were under pressure that we need to prove ourselves in order to get them what they're looking out for. And second challenge was, you know, we had to communicate with multiple departments. You know? We used to we had to talk with finance, the HR, the restaurant staff, the hotel staff, and so many different teams who are engaged. So getting the availability for all of them, getting the required access, And this is something, you know I mean and there was no preset solution for this.
Shoaib Kudsi:Correct? Because, I mean, this is not a solution like, like, you know, create an M365 solution or an Azure solution. It was like we need to visualize everything that what they are expecting and then create those dashboards as per their expectation. I mean, we need to take I mean, we we we need to adapt it in such a way that it was fascinating and challenging at the same time, but there was immense amount of learning. And the outcome, it was it was amazing.
Anthony Carrano:That's fantastic. That's fantastic. I just got, like, one more question. I wanna, like, piggyback on the on the challenges, and and this is more of like a step back because you guys do work with so many partners. How would be some advice that you would have for others who are looking to kinda build out their, you know, partner channel?
Anthony Carrano:Like, just some practical tips, recommendations that when you encounter a challenge in a in a project, like, working together, what are some things that you would recommend, to over to work through those challenges?
Shoaib Kudsi:So, Anthony, for me, I think I will not recommend I will not give any suggestion on project challenges because that will vary case to case. But for someone who's who's looking out or who's who's wanna enter the same space that we are, I really would advise them to try to give value add to the partner because only providing technical resources or act as a technical back end arm, that will not set us apart from the others. But I think partner nowadays, they need value. Like, for us, we give we help partners achieve solution, partner designation, advanced specialization. Because technical, I think there is a there are a lot in the market who are ready to do that, but partners, they really need value in terms of how they can get new customers, how they can get new batches.
Shoaib Kudsi:I think those were the really key things that that that someone should focus on.
Rudy Rodriguez:So, Shoaib, I'm I'm gonna dive deep into the partnering experience because, I've had a lot of experience partnering with with people all over all over the globe. And I know that can be challenging at time because communication is very important in working with the partner. And then you have the customers on top of that. So there's you just there's layers of communication need to take place. So in any engagement, what what does your company do to help the partner drive customer satisfaction?
Rudy Rodriguez:I know you mentioned, you know, partners need to be hungry for revenue. So we we understand that revenue growth is always important. But how do you work together with partners to ensure that that the customer's goals are being met, that you that you provide the value add, and that the overall customer satisfaction is there? And then how do you document that as well?
Shoaib Kudsi:Very important question, Rudy. I think this will really I mean, this is very important in the entire entire partner ecosystem journey. Because although if there is any company who's providing good technical services, who's very strong in technology and they are cost effective as well, but eventually the customer is not happy, partner will not like that that that kind of partnership. So what we do, RUDC, on one side, as I told you, we help partner in get getting the business in terms of presales documentation. On the other side, we give partner a dedicated project manager or an account manager, and then we have at the back end, we have the technical team. I mean, how what is the value that we add or how we make sure that the customer is happy?
Shoaib Kudsi:With 2 things. 1 is the quality of technical engineers that we give. All of our technical engineers, if you're talking about level 3 and above, everyone will be solution architect level certified in the technology they are working. It can be Azure. It can be AI.
Shoaib Kudsi:It will be Dynamics. It can be SharePoint. We make sure that we give quality and premium quality engineers to our customer, and this is how the customer are happy. And on the other side, we give them a dedicated project manager. So, I mean, daily I mean, I think communication is very important because in every project, issues can happen in terms of delay, in terms of technical delivery.
Shoaib Kudsi:But I think if the communication is on time, I think customers understand that. So on one side, we mitigated by giving quality technical engineer. But on the other side, we we have our qualified project managers who make sure that there are seamless communication and customer. You know? Either they get what they are expecting or either they get an answer that, you know, when they'll get it or or when when things will happen.
Rudy Rodriguez:No. Communication is is so important in dealing with with both levels, and that's part of the maturity of your business as well. So I'm glad to see that you do all those things. It's very important. So, you know, in kind of closing, you know, we've we've asked you a lot of questions.
Rudy Rodriguez:What advice do you give companies, some are like gonna be like yours or let your partners that you work with, that would help them grow their experience in partnering and make them better partners?
Shoaib Kudsi:I mean, you know, for me, as I told you, like, giving value ads, is really important. I mean, in specifically in the partner ecosystem of Microsoft, partners are expecting a lot more than technical hand. If you talk about that if I'll just go to the market and say that, hey. I will be your technical extended arm. Partners will not entertain that.
Shoaib Kudsi:But I think giving value add to partners in terms of, you know, helping them in achieving their solution partner designation or, you know, helping them achieving at one specialization as your expert MSP. I mean, empowering partners to achieve more and to cover more is something that will play a key as a differentiator, you know, to stand apart. And I think that's what helped us in getting the finalist in the IAMCP space. And that is what helped us in getting so many satisfied partners, you know, because we deliver a lot more value other than, you know, providing technical technical services.
Rudy Rodriguez:How long have you been a member of IAMCP?
Shoaib Kudsi:Oh, wow. So we started in 2021. I mean, when we started in the ecosystem, we were not aware. But later on, we thought that, you know, and we came to know that IAMCP is the biggest, you know, platform where a lot of Microsoft partner meets, and that's what excited us to join to join the IAMCP.
Rudy Rodriguez:Glad to see it. I've been a member for almost 30 years now. That's why I had to ask that question. It's a... dear people, you need to catch up really, but I'm I'm very glad to see because I worked with a lot of partners in India to get India part of, becoming members of IAMCP many years ago. So it's exciting to see the growth of that community and and the the participation, especially.
Rudy Rodriguez:So thank you very much for being a member. Yeah. Anthony?
Anthony Carrano:Yeah. No. And, you know, you mentioned something about right there at the end about empowering partners, and you've been kinda holding out on us here, this this this podcast, this episode. So, you've got quite an extensive channel about on educational empowerment, on a on YouTube. Why don't you tell us a little bit about that?
Shoaib Kudsi:Yeah. So, Anthony, see now, we we believe in empowering partners. And and in fact, not us. Microsoft, I mean, you know, believes because Microsoft has more than 400,000 partners across the globe. And I think more than 90% of Microsoft revenues partner Devon.
Shoaib Kudsi:And Microsoft spends a lot in empowering partner, and, you know, we add our piece to it. So, I mean, we don't only empower partners by providing them technical training on certification, but we also empower them that on a YouTube, you'll see that we have more than 250 plus video.
Rudy Rodriguez:Mhmm.
Shoaib Kudsi:So we call people we call Microsoft experts from different space. It can be from the Microsoft company. It can be from distributor, or it can be the MVPs. You know, we call MVPs from different specialization, like from Copilot, from AI, from data. And they share, like, what are their key insights?
Shoaib Kudsi:Because, you know, imagine if a Microsoft partner is coming on a YouTube channel, we we make sure that, you know, once you see a series of videos, there is a lot of value that he gets out of it. And and, you know, they I mean, they can set their vision that, you know, which direction they should head towards.
Anthony Carrano:And the name of the channel?
Shoaib Kudsi:Yeah. I mean, it's it's with our name, Alif Consulting. They can just go to YouTube and type Alif Consulting
Anthony Carrano:Mhmm.
Shoaib Kudsi:And and they'll get all the videos out there.
Anthony Carrano:Yep. And we will have that link in the show notes. And on that note, what are some other ways, for you know, that people can find out about about you and Alif Consulting, and how can they connect with you?
Shoaib Kudsi:So, I think apart from channel, you know, we have recently launched a new, LinkedIn page, which is the part Alif's Microsoft Partner Accelerator. It has just been launched, but I think there is a lot of exciting news. So, I mean, partner do not have to go anywhere for latest Microsoft news. They can just visit our they can just follow our LinkedIn page, and they will be able to get all the updates what's happening in the Microsoft partner ecosystem.
Anthony Carrano:Excellent. And we will have, we'll have that link, in the show notes, you know, for, for our guest. Well, Shoaib, this this was great. This was really insightful. Appreciate all your, you know, you and your team's contributions to the Microsoft community and for being a guest, with us today.
Anthony Carrano:Once again, thank you, and enjoy the rest of your day.
Shoaib Kudsi:Thank you, Anthony. Thanks, Rudy. It was a pleasure talking to you guys, and I'm I'm really I really would like to thank you that, you know, you guys are taking an opportunity giving your time and getting people like us on on on the show. And, you know, this really helps us, you know, to to to be together.
Rudy Rodriguez:Thank you so much. You have a great day.
Shoaib Kudsi:Thank you, guys.
Anthony Carrano:Wow. That was a great episode. I really appreciate, you know, Shoaib for coming on and, just sharing a lot of the just the insights from his experiences, especially with their fairly unique unique model and their contributions to the Microsoft ecosystem, you know, at large. There were several things I took away. Rudy, how about yourself?
Rudy Rodriguez:Well, you know, I I agree with you that it was a a very enlightening interview with with Shoaib and very insightful. And one of the things that I took away from him was, not only does his company provide technical resources, certified technical resources to the SMB and mid market space and some to the enterprise space as well. But the business processes that he's put put in place to deliver value ads to guarantee customer satisfaction and improve communications, for their partners. So the fact that they provide dedicated project managers, to to the projects themselves helps increase customer satisfaction because project managers are are there to communicate with with customers on all the milestones that are being achieved, helping address any challenges that take place. And that really is a significant value add to those partners who don't have those resources available.
Anthony Carrano:On that theme, just about the empowering partners to do more. So, like, in addition to services, one of the things that really stood out to me as well was just, you know, when he was talking about and I've seen, like, on his YouTube channel, that just with all the tailored educational programs and the fact that they bring a lot of really cutting edge insights from different Microsoft MVPs, like, on his YouTube channel. I think he mentioned he has, like, 240 videos or something like that. So what a great way for, you know, partners to be able to enhance their competitiveness as well as gain the knowledge and the insights to help position themselves, you know, as as technology leaders. And so I find just giving away all those educational resources and insights to just be yet another great value add, to help empower partners to do more.
Rudy Rodriguez:He definitely has his finger on the pulse on the depth and breadth of the Microsoft channel. In closing, I wanna thank everyone for joining us on this episode of IAMCP Profiles in Partnership powered by Dunamis Marketing. We hope you enjoyed this podcast and find it useful and inspiring. If you did, please subscribe, rate, and review us on your favorite podcast platform. One of the best ways to partner for success is to join IAMCP, a community of Microsoft partners who help each other grow and thrive.
Rudy Rodriguez:IAMCP members can find and connect with other partners locally and globally and access exclusive resources and opportunities. Whether you're looking for new customers, new markets, or new solutions, IAMCP can help you achieve your goals. To learn more, visit the website at www.iamcp.org.
