IAMCP Profiles in Partnership

The Microsoft partner ecosystem is evolving fast, with Dynamics 365, Business Central, and Power Platform driving new growth opportunities. In this episode, discover how MSDynamicsWorld and IAMCP are creating powerful partnerships that deliver insight, innovation, and demand generation. Whether you’re an investor, ISV, or tech leader, you’ll gain the clarity needed to allocate capital strategically and confidently in today’s rapidly shifting landscape.

 

Key Discussion Points:

1. Explosive Growth Areas – Business Central leads adoption, with Power Platform driving cross-product innovation.

2. Ecosystem Scale – MSDynamicsWorld has 100,000+ registered members, evenly split between partners and end customers.

3. ISV Transformation – Established GP ISVs are migrating to cloud-first Business Central, signaling a multi-year growth opportunity.

4. Early AI Potential – Promising AI use cases are emerging, though enterprise adoption lags due to security and data concerns.

5. Demand Gen Engine – MSDW offers built-in, targeted lead capture and partner demand generation campaigns.

6. Global Reach – U.S. and Canada lead, with strong representation across Europe, India, and emerging markets.

7. Collaborative Edge – IAMCP + MSDW enable partner-to-partner collaboration, accelerating deal velocity and ROI.

 

Chapters & Timestamps

[00:00] – Opening & Welcome – Introducing Jason Gumpert and the MSDW story

[01:15] – Origins of MSDynamicsWorld – Identifying gaps in the Microsoft partner marketplace

[05:20] – The Dynamics 365 Ecosystem Today – Growth signals and trends

[08:10] – MSDW’s Role in Partner Success – Content, education, and demand generation

[11:30] – IAMCP Partnership Insights – Opportunities for collaboration and education

[16:40] – Business Central & Power Platform Surge – Key areas of market expansion

[23:00] – AI’s Role & Early ISV Innovation – Future potential and current limitations

[28:45] – Demand Gen Strategies for Partners – How to reach target audiences

[34:10] – Global Audience Breakdown – Where the growth is happening geographically

[41:30] – Practical Steps for Investors & Partners – Getting started with MSDW and IAMCP

[43:00] – Closing Thoughts & Next Steps

Notable Quotes:

• “From just an idea in 2007 to over 100,000 registered members today, our focus has always been on helping this ecosystem thrive.” 

• “This partnership with IAMCP will help connect BizApps partners with new opportunities, education, and collaboration like never before.” 

• “Our independent editorial coverage gives partners and customers insights they can’t get anywhere else.” 

• “Business Central is our fastest-growing audience right now, with Power Platform rising as a key area of innovation.” 

• “We’re not telling enough of the great partnership success stories out there — and that’s about to change with IAMCP.” 

• “For IAMCP members, MSDW offers both education and demand generation — a unique way to grow their businesses and partnerships.” 

• “Register on the site and open the newsletter — it’s the simplest way to stay ahead of trends shaping the Dynamics 365 ecosystem.” 

Listener Links / Resources

International Association of Microsoft Channel Partners: Website

Jason Gumper: LinkedIn

Co-founder and Editor of MSDynamicsWorld

For digital marketing solutions for Microsoft partners: MSDW Marketing

Anthony Carrano, Principal at Dunamis Marketing: LinkedIn

Rudy Rodriguez, Principal at Dunamis Marketing: LinkedIn

Dunamis Marketing Corporate Website: Dunamis Marketing

Podcast Website: IAMCP Podcast