Navigating Partnerships: Radical Candor and Swim Lanes for Customer Success with Natasha Reynolds
Welcome to the IAMCP profiles and partnership. The podcast that showcases how Microsoft partners and IAMCP members boost their business by collaborating with other members and parties. I'm your co host, Anthony Carrano. And in each episode, I'll be talking to some of the most innovative and successful partners in the Microsoft ecosystem. The International Association of Microsoft Channel Partners, otherwise known as IAMCP, is a community of Microsoft partners who help each other grow and thrive.
Anthony Carrano:Members can finally connect with other partners locally and globally and access exclusive resources and opportunities. Whether you're looking for new customers, new markets, or new solutions, IAMCP can help you achieve your goals. We'll hear their stories, learn from their experiences, and discover the best practices and strategies they use to increase customer loyalty and grow revenues. Whether you're a new partner or an established one, you'll find valuable insights and inspiration in this podcast. We hope you enjoy this podcast and find it useful and inspiring.
Anthony Carrano:If you do, please subscribe, rate, and review us on your favorite podcast platform. And don't forget to follow us on social media and connect with us on our website, www.profilesinpartnership.com, where you can find more information, resources, and opportunities to partner for success. Success. Thank you for listening, and now let's get started with today's episode. But before we dive into our interview, let me ask you a question.
Anthony Carrano:How do you leverage your membership in the IAMCP to find and develop partner relationships that'll help you grow your business. Finding the right partner can be challenging, but it can also be rewarding. In fact, according to a recent study by IDC, Microsoft partners who collaborate with other partners generate almost 2 and a half times more revenue growth than those who don't. That's a huge difference, and it shows the power of partnering. So how do you leverage the Microsoft Partner Network, IAMCP, and other resources to support your partnerships?
Anthony Carrano:And how do you ensure success for your customer? These are some of the questions we'll explore in this podcast with the help of our guest, a recent APAC P2P award finalist who is also an expert in partnering. She'll share stories, challenges, and successes, and give you practical tips and advice on how to partner for success. Are you ready to join us on this journey? Then stay tuned because we have a great show for you today.
Anthony Carrano:Our guest is Natasha Reynolds, the head of partnerships at SOCO, an award winning IT consultancy and Microsoft partner with expertise in the delivery of digital solutions, business applications, and integration projects. SOCO has achieved amazing results, such as the one in the story you're about to hear in their partnership within MSSP, whose client needed extensive data migration, dynamics, and power platform experience in order to scale their business. Let's hear what she has to say. Welcome, Natasha, to the podcast today. Really appreciate you joining us.
Natasha Reynolds:Oh, thank you very much, Anthony. It's a pleasure to be here with you and Rudy today.
Anthony Carrano:Excellent. Excellent. Well, let's start off. Tell us a little bit about yourself and your role, you know, at the company.
Natasha Reynolds:Yes. Sure. I'm the head of partnerships at SOCO, and, we're one of Australia's leading information technology consultancies. I work really closely with Microsoft and our channel partners to deliver their shared success. So I've worked in the tech industry for the last 20 plus years, and my career journey has evolved through digital governance roles, Microsoft consulting, digital transformation in higher education.
Natasha Reynolds:And for over a decade, I ran my own web dev company with offices in Australia and the UK. So when my travels brought me back home to Australia in 2017, I started working with SoCo and the company founders as we scaled up.
Anthony Carrano:Excellent. Excellent. And also, gotta mention, congratulations on, being a finalist for the P2P solution Award, there in the APAC region. So congratulations on that.
Natasha Reynolds:Thank you. What an honor. We were delighted. We we thought we had a, award contender definitely with the project that we the partner and ourselves collaborated on, and it was a real pleasure to find out that result.
Anthony Carrano:So on that note, when did you join the IAMCP?
Natasha Reynolds:Yes. It was a few years ago, actually. I, was doing some Googling, and I I'm based in Australia, and I hadn't actually heard of the organization from any of my peers. But what had happened was, do you recall when Microsoft did the shift from the gold and silver competencies to the new Cloud AI
Natasha Reynolds:partner model?
Anthony Carrano:Oh, yeah.
Natasha Reynolds:And yes. How could any of us forget? And part of my responsibility was to support that transition. And we had 11 of those competencies and then were, transitioning to the new model.
Natasha Reynolds:And we we ended up being one of the first partners that actually did that and successfully got those designations. By the by, we've got 4 of those now and and that's growing. But, I I needed some help to work out how to do it. And although Microsoft has some really great detailed resources on on the specifics, I I needed to talk to some people about the nuances and the particular challenges I was finding with the transition. So I found the organisation online, joined up, and then started going to the the online events.
Anthony Carrano:Oh, fantastic. So what are, you know, some of SOCO's areas of specialisation?
Natasha Reynolds:Yes. SOCO's solutions are really varied, but they typically align to categories such as content and collaboration, business applications, data analytics, and finance and operations. So our specialties really are cloud migrations and that AI readiness piece, SharePoint intranets and document management systems, power platform workflows and automation, and Dynamics 365 CRM.
Anthony Carrano:Wow. Wow. Now I know with there's, I mean, so much buzz around AI. Tell tell us a little bit more about, your AI readiness, programs and and offerings that you guys do.
Natasha Reynolds:Yes. Sure. We, we've been doing the migration to cloud work for over a decade now, and we we thought it was sort of almost done and all that work in Australia and New Zealand had been completed. But what we're finding is that with the emergence of AI and the potential there, but the requirements to secure your content in the cloud, make sure there's rigor around what content is available and accessible to your AI, or Copilot, tools. We're actually doing some work now with our customers to help them get ready for that to really leverage AI.
Natasha Reynolds:So it's around that security, data readiness, and governance, as well as the education piece. So we're running workshops and things like that to work out the use cases, the requirements, and and how ready they actually are to embrace at an enterprise level, the AI opportunity.
Rudy Rodriguez:Alrighty. Well, let's get started on the story, this great P2P story that you have, Natasha. So in the story that we're about to to tell in this partner showcase, would you please tell us a little bit about, the client? Don't have to give us a name, but share the size, the industry, the technology that was implemented, and what challenges, both you and your partner faced in this implementation.
Natasha Reynolds:So the client was one of the or is one of the world's busiest wildlife hospitals. So in Australia, we've got a really unique and diverse wildlife, and many of our species aren't found anywhere else in the world. Animals such as koalas, kangaroos, wombats, and a host of other wildlife species. And, unfortunately, they're facing some real challenges with urbanization, habitat loss, and predation by feral animals. So the client is a hospital that focuses on the treatment, rehabilitation, and release of injured, sick, or orphaned wildlife, And they care for about 14,000 patients annually, which are brought into the hospital by the public and other services and are treated at no charge and then released back into the wild.
Natasha Reynolds:So a a really, interesting project, client. It's a not for profit organization. And what happened for them was that they found that they were they had their database, their vet database in Microsoft Access, and it wasn't scaling up and meeting the needs of their data storage and management requirements. So the system was on premises. It was heavily customized.
Natasha Reynolds:It lacked modern features, and they were having some challenges with that. So the system had become slow. There wasn't a centralized system. There were delays in the reporting and a lot of manual data entry, which was causing problems of its own as well. So in relation to the solution, we, conducted a discovery and design engagement and did a deep dive into what the current system was, what requirements that they had, what the future might look like, and then we delivered a detailed report and, road map on what that data migration might look like and the solution delivery and the associated, Microsoft licensing and aspects for consideration.
Natasha Reynolds:So that I think at the time that I put the award entry in, we had completed that engagement, and it was highly successful, and there was a commitment to move to the next phase of the project. Subsequently, we have delivered the project, and it's being used, by the staff and, terrific reports coming back in on how efficient efficiency has improved.
Rudy Rodriguez:So what specific technologies did you use? I I'm assuming you used Azure as one of them. So any any others that you used, SQL Azure or Yes. Details?
Natasha Reynolds:Yes. Well, additionally, the the solution was built on Power Apps
Rudy Rodriguez:Okay.
Natasha Reynolds:Power Automate, Power Pages, and Power BI for the reporting, interface. So a real combination of the Power Platform and some d 365 as well in there. So the team, that we had work on the project consisted of specialists in a number of those areas, and they all brought their expertise to to the project.
Rudy Rodriguez:So what was the criteria that, that you I know you worked with another partner to get it to, get this project. So what was the criteria that they used in selecting you to come in and do this this design document?
Natasha Reynolds:Yes. The partner was a long term partner of ours that we'd had, successful collaborations with in the past. They're an MSSP, and they were looking for a solution provider that they could recommend to their long term client and trust that solution provider to deliver results. So because SOCO has the the relevant designations, the Microsoft designations, and we're an app in a day delivery partner, we were really well positioned to have a deep dive into that and, guide the customer on the best options and solutions for migrating that database into the cloud.
Rudy Rodriguez:So in building this partnership with them, can you tell us a little bit about what your partnership process looks like?
Natasha Reynolds:Yes. Yes. For us, it can be a little different depending on the partner and the relationship because we have quite a number of areas of expertise and qualification and a really deep pool of experts around Australia. I work hard to make sure each partnership is fit for process. And this, this relationship with this particular partner, that looked like they brought us in.
Natasha Reynolds:We worked really closely together to meet with the client to understand what their needs were, and then decide who had which swim lanes. So for example, the MSSP partner, they were looking after the client's IT services and infrastructure, their Microsoft licensing, their support. So all that was handled really effectively from day 1, and we came in to deliver the solution and build the solution. And then during the course of the project, what happened was we actually ran into some one particular unexpected, challenge, which required input from the the other partner to support us with, and that was around the test environment and how we handled data in the test environment. So having that, really close relationship with each other, collaborating, going to meetings together as required, but understanding each other's swim lanes and when to focus on what each of us were doing and then when to actually reach across and ask each other for assistance with a particular area was a really key factor in success for this one.
Rudy Rodriguez:It's excellent partnering techniques, and it's it's good to see a partner who who, practices those. Very, very good.
Natasha Reynolds:It's a it's a bit of an art and a craft, I think. It takes a bit of experience. And, but when it works, it really works.
Rudy Rodriguez:Yes. It does.
Anthony Carrano:You know, I'm gonna ask you to I mean, this is this is really good, Natasha. I appreciate you you sharing that. And you've used this phrase a couple of times, about staying in the swim lanes. Now I know you're, you know, you're, you know, director of partnerships there, you know, at SoCo. So, there's there's a lot, you know, with with you know, that you're managing.
Anthony Carrano:What are some, at a very high level, so, you know, advice you would give for, partners who are listening to this call? Just tips on, you know, when you're engaging, right, in a collaborative effort to make sure that, you know, things are that people are staying in their swim lanes?
Natasha Reynolds:I think it's a really important aspect of the partner to partner relationship because you do have to have trust in each other that you're going to work together for customer success, but not encroach on each other's territories. So I'm a real believer in the concept of coopetition and collaboration, rather than thinking of partners in the ecosystem as competitors. Because at the end of the day, we're all working towards successful outcomes for our customers. And if we can identify gaps that we might have and can collaborate with, complementary partners, then the project will be more successful at the end of the day. The the revenue for the partners will increase, and the client is more likely to come back to us for more work because they'll get a better outcome.
Natasha Reynolds:Rather than if a partner tries to deliver something without the capability or, the availability of their resources at a particular time, the outcome might not be as good. So partnership is really important for that success and and a clear understanding of the go, no go areas. So when we set up a partnership right at the beginning, we say, okay. This is our swim lane. This is your swim lane.
Natasha Reynolds:Where are the definite no go areas? We're and it might be that a partner will say to us, we don't want you to have any discussions with this customer in relation to licensing because we are we own the discussions on licensing with that customer. So that that's, very clear and easy thing to understand. We also clearly have a discussion about where are the areas we really want to focus on collaboration and discuss with the customer. So those areas, our teams, not just our delivery teams, but if we have any, business development people involved or the wider SOCO team involved, they'll be having, conversations with the customer that are aligned with the strategy of the partnership and where we see that vision of success for the customer.
Anthony Carrano:What's some advice then that you would also have is, okay, we establish, the swim lanes, the go no goes on the front end, but you get in the course of the project. And sometimes, you know, people veer into the other person's swim lane. How how do you what have you found to be maybe some of the the best ways to kinda get them back into their swim lane? You know, just you know? And let's just assume that they have a very strong personality.
Natasha Reynolds:Yep. Great question. I think the important thing is is that it's picked up quickly. So I think if if if you've got someone on a project with a strong personality, you or in the partnership relationship with a strong personality, you you will know and be aware that you'll have to have, high transparency and communication so that you can pick it up early if it does happen. If it does happen, then, obviously, it has to be dealt with in an appropriate way that's that's, suitable for the customer and and, and worked through.
Natasha Reynolds:And, of course, the we do post implementation reviews, and and a part of that is the partnership reviews. So how did that go? What did we learn? What went wrong? How can we avoid that in the future?
Natasha Reynolds:And that is feedback to the teams as well so that we're all on the same page.
Anthony Carrano:One of the other things that really stood out to me, that you were sharing is just the importance about going to meet people. And the re and go, you know, together, you know, in your meetings. And the reason why that stood out to me is in the two previous episodes, the folks were just talking about the same thing that despite, you know, this this digital age where we're doing all these Teams meetings and, you know, remote calls and whatnot. Both in our prior, you know, 2 episodes, they talked about the importance of, you know, face to face, you know, with themselves and and with the customer. So I'd like you just maybe to unpack that a little bit.
Natasha Reynolds:Yes. Absolutely. I think the relationship aspect of a technical delivery project is really key. At SOCO, we have the principle of people first, technology second. And we have the Microsoft specialisation in adoption and change management.
Natasha Reynolds:So every project we do, we really bring that understanding to the way that we work. So actually getting 3 the 3 parties together, very early on to build that relationship, ideally in person. If it can't happen in person, the effort does need to be made to make it happen online as well with team meetings and things. But we've now got 3 parties working together that need to achieve something. And it's really important that those, phases of storming, norming, and performing are worked through, and the first ones work through pretty quickly.
Natasha Reynolds:So an understanding of what people are bringing to the the group, what people, what their priorities are, what their objectives are, the way they like to work, All those things are really key to understand it and build that rapport, have some jokes, get to know each other, work together really well. And Mhmm. With, yeah. With this example, that worked so well that, after the discovery phase, there was a little bit of downtime while the funding was sourced for the delivery phase. And discovery and design had gone so well that everyone was keen to keep this the group together for the delivery phase.
Natasha Reynolds:And that can be one of the challenges actually when you're delivering projects and that that resource planning and being able to maintain teams. Sometimes you can and sometimes you can't depending on the other, pressures within the business. But fortunately, in this scenario, we were able to keep most of the team together to deliver, and it really paid off because then you're more efficient working together over the long term.
Anthony Carrano:Mhmm. Mhmm. No. That's that's excellent. I really appreciate you sharing that perspective, you know, Natasha.
Anthony Carrano:Going back to, like, then this story, this kinda where it brings me back to just, you know, as as just as you're sharing. How how did you and the MSSP, you know, find each other?
Natasha Reynolds:Well, it was a few years ago now, and we were first introduced by our distributor, Ingram Micro. So, that introduction was made, They usually have a number of, complementary partners that they will introduce to each other when they think there's a requirement to sort of augment different areas. So we met back then and then went on a journey of do what we tend to do first is do a an initial project together where we sort of test the viability and the success of the fit of the relationship. Mhmm. And that that happened, and then we moved on from there.
Anthony Carrano:And what about, I mean, without maybe going into, you know, detailed specifics, but how did then did you all come together for this particular, P2P project?
Natasha Reynolds:The MSSP identified a need for The project that was required. So they a number of different options were explored from the customer side, and the MSSP had a chat with us to see if we would be interested and how we might approach it. And they felt comfortable to then put us forward to their customer and make the introductions to have initial meetings and just see, if that would be successful. And, that went well. And, during the journey, I actually introduced that MSSP to the IAMCP.
Natasha Reynolds:And when we realized the what we're working on was was award winning, we we decided to put in the application.
Anthony Carrano:Oh, that's great. That's great. And, hopefully, they joined. If not, we gotta reach out to them. Yeah.
Anthony Carrano:Now I know you shared and kinda what, you know, triggered a lot of, you know, talking about the, you know, the meetings together and the swim lanes was actually when you initially talked about some of the the challenges, that the customer had, like, with their data and the test environment. Were there any other challenges, that you had during the engagement? And if so, in addition to going to meetings together in swim lanes, what, you know, how did you work together to overcome that?
Natasha Reynolds:The other challenge that we had was that duration aspect that I mentioned. It it wasn't anticipated at the beginning of the project. So what happened was, both of us as partners had to just, be patient, and and the customer as well had to because the the customer actually had a wonderful champion. He was the product champion and had the vision for, what he wanted to see happen as as a solution. And he had a very clear understanding of of what he was looking for and was really supportive to the project moving forward.
Natasha Reynolds:So during the downtime, there was work between all 3 parties to actually ensure that the next phase, the delivery phase of the project did did actually proceed and go ahead, to deliver on that vision. So I think high communication and aligned goals is probably the key attributes there.
Anthony Carrano:Mhmm. Mhmm. And so based on your partner experience, how, did this engagement, either, like, you know, increase, the customer's productivity, grow revenue, increase, you know, stakeholder satisfaction? What were some of the outcomes for for the customer?
Natasha Reynolds:Absolutely. There was high satisfaction from all 3 parties, so, the customer and, the 2 partners. So everyone, we all came away keen to work with each other. The the engagement, has strengthened, the relationship between, the MSSP and the customer and between them and ourselves. And also now we have an ongoing support relationship with the customer as well.
Natasha Reynolds:So from the business side of things and the partnership side, there were a lot of benefits there. For the customer with the solution, it it was designed to improve their efficiency and the quality of the outcomes for their hospital patients. And that was the focus rather than growing revenue because they were not for profit. The focus was the experience and the demonstrable outcomes for for the animals and for the vets working with the animals. So we've already seen it hasn't been launched that long, but we've already seen an immediate uplift in the quality, and the reporting metrics and the and the timing of currency of data so they can inform decisions.
Natasha Reynolds:And we're looking forward to monitoring the success, over the next year or 2.
Anthony Carrano:Now this next question, I kinda would like you to answer with you're gonna have it's 2 hats. So, like, the first hat, answer it as, you know, in your role as, you know, your head of partnerships for SOCO. The second part is maybe if you can take a step back and answer it as how has, you know, SOCO as a as a company, as within its culture and approach. So So if you can answer it, you know, both ways, put you on the spot there. And that is, you know, as a result of this this this, you know, engagement, what did, what did y'all learn that's enabled, the organization, SoCo, to just to improve, like, specifically, like, with partnering in the future?
Natasha Reynolds:Okay. Well, if I answer that with my hat on as head of partnerships, that's okay. What did I learn? I learned that a long term relationship with another partner really pays off. So in the early days of building those partnerships and relationships, there's the overheads of understanding how each other works, what each other wants to gain from the relationship, and and getting that going and building the trust.
Natasha Reynolds:But when you invest the time to do that and make the right strategic alliances, then that will pay off in with this example that they approached us to collaborate on this project, which turned out to be really successful. So that was a a key learning, which I, in theory, I knew, but it's really good to see it demonstrated.
Anthony Carrano:Mhmm. Is there anything in like, from the way the the rest of the company, you know, whether it's your consultants, the folks that are on, you know, the discovery teams or the delivery teams? Because I know and I'm I'm asking you that. I I usually don't ask people, that, but I'm asking you that because you guys do the post implementation reviews, which I think is fantastic. So, maybe you could share something that doesn't give away too much of the secret sauce, you know, for there.
Natasha Reynolds:Well, those post implementation reviews have been something that we've done since the company first started. It's a key aspect of of our success. And when it comes to partnerships, there's the 3 different organisations, bringing to and experiencing different things on that journey. So at the every step of the way, we're always checking in to make sure we're on char track, we're we're going to deliver what's expected, it doesn't get too bumpy. If it gets bumpy, it's dealt with in a way that has a good outcome for the customer.
Natasha Reynolds:And then afterwards, sitting down, having a look at what we learned, what went really well, and what maybe didn't go so well and we could improve with the engagement next time. I I think reflection, it sometimes it's really hard to spend the time after a project is done to sit down and reflect on on what the journey was like and be honest, you know, we we have a principle internally of radical candor. So, you know, we want to be honest with ourselves about how it went and how we can improve, rather than, you know, everyone patting themselves on the back because it was delivered on time and to budget. There there will always be examples where you can improve, and it's not about pointing the finger at at anyone, It it's about, working together for for the common good.
Anthony Carrano:That's great. And, one of the things I've got just 2 more questions, and and, Natasha, this this has been fantastic. Really appreciate you spending time with us, today here in this episode. The so I had 2 more questions. 1 is, you know, you're as a, you know, relatively, you know, newer member of IMCP, what all have you gotten from IAMCP, you know, just being a member?
Natasha Reynolds:Mhmm. It's been a really great experience for me, professionally because I there are some gaps in the ecosystem that, that IAMCP supports and fills. So, for example, I we we were doing some really key work within our organization in the area of diversity and inclusion. And the resources that are available through IAMCP, such as the diversity and inclusion accelerator website and the Gavriella Schuster, become allies framework, they became key things that we adopted internally to improve the business and to help us scale up in our journey. And I didn't know where else to go for those Mhmm.
Natasha Reynolds:That support and those frameworks, And it's proved really beneficial for us to be able to tap into that knowledge and expertise and that peer network to to understand those things. So even though, the organization is emerging in Australia, that's growing now, and it's still the resources that are provided online and the recordings that are available afterwards have been really helpful for me in practice.
Anthony Carrano:Excellent. Excellent. You know, in and last question. Like, in closing, what advice would you give to companies, regarding partnering? And I know that might seem like silly for me to ask that concerning you've already just spent given, like, a ton of great advice already.
Anthony Carrano:But, if there's maybe, like, you know, 1 or 2 key things to kinda keep in mind, what would they be?
Natasha Reynolds:I'd say number 1 is to remember that a good partnership results in greater outcomes than the sum of its parts. So when you get when you get the mix right, it comes together and there's great outcomes for the customers. So just just understand that. Work hard to get the partnership right and to really leverage, the capabilities and the skills of of all of those people. We talked about knowing your swim lane and just being strategic about your partnerships and identify gaps and strengths and then leverage them.
Natasha Reynolds:That's really key to successful partnership.
Anthony Carrano:Excellent. Excellent. So how, so how can folks, find out more about you?
Natasha Reynolds:Well, please go to our website, www.soco.com.au Please visit that. Have a look at what we do. Reach out to us. You can reach me individually on LinkedIn.
Natasha Reynolds:So I am Natasha Reynolds on LinkedIn. Feel free to connect. Send me a message. Let's have a chat about what your partnership needs are or if you have any questions about what we've talked about on the podcast today.
Anthony Carrano:Now don't hold out on us. I know you talked earlier about, having workshops, helping companies with their AI readiness. How can folks find out more about those?
Natasha Reynolds:Oh, absolutely. So with that a AI readiness piece, we are offering workshops to, organisations to talk through, use cases, the total cost of ownership, how to secure their content to make sure that they are ready to enterprise wide, embrace the AI opportunity. So we'd love to, work with people listening to the podcast on that, and they can, I think if I give you a link, Anthony, could you pop it in the, show notes for me?
Anthony Carrano:Absolutely. Absolutely. It'll be in the show notes below.
Natasha Reynolds:Alright. Thanks.
Anthony Carrano:Well, excellent. Natasha, really appreciate your time. This this was fantastic. Thank you for being a guest today.
Natasha Reynolds:It was a real pleasure. I really appreciate the invitation and the opportunity to talk through, partnerships and the role that IAMCP has played in my journey in that space. Thanks a lot, and thanks to Rudy as well.
Anthony Carrano:Excellent. Have a great one. Well, that was a great episode. I really appreciate Natasha for being on, and I felt like she shared a lot of really great things, you know, about the power of partnership. I know, in particular, the one, thing that really stood out to me that I I appreciate is she talked a lot about just the importance of staying in your swim lane.
Anthony Carrano:And part of that is just the the need to, you know, have trust, you know, in each other to work together for customer success and how to best collaborate together within, you know, the larger ecosystem. And part of you know, with when she unpacked that, and this is the part I appreciate, is when she was sharing about the just the importance to identify the gaps right on the front end, you know, the customer engagement. But, also, once you have a partner who you trust, the just the importance to establishing the go, no go areas for the partnership, I really appreciated how she unpacked that.
Rudy Rodriguez:You're absolutely right. I really appreciated her her insights there. And also, I appreciated her stating the value of being an IAMCP member and how that's helping her become a better partner, because she can turn to IAMCP for resources, programs, and other opportunities to speak with other partners in how to become better and help their grow her business. So I really appreciated that from her.
Anthony Carrano:You know, that's great. That actually reminds me of one more thing. You know, as you're talking about, especially, like, with with what she got out of just with being a member of IAMCP, and that's, you know, about the value of finding and working, you know, with partners who are IMCP members and how just how she emphasized in this line, she reiterated, that, you know, over and over, that I thought really hit home was that good partnerships result in creating better outcomes for customers. I just thought that's a really good reminder, you know, for all of us moving forward.
Rudy Rodriguez:Absolutely. Well, that's it for our podcast today, folks. I wanna thank you for joining us on this episode of IAMCP profiles in partnership powered by Dunamis Marketing. We hope you enjoyed this podcast and find it useful and inspiring. If you did, please subscribe, rate, and review us on your favorite podcast platform.
Rudy Rodriguez:And don't forget to follow us on social media and connect with us on our website, iamcp.org, where you can find more information, resources, and opportunities to partner for success. One of the best ways to partner for success is to join IAMCP, a community of Microsoft partners who help each other grow and thrive. IAMCP members can find and connect with the with other partners locally and globally and access exclusive resources and opportunities. Whether you're looking for new customers, new markets, or new solutions, IAMCP can help you achieve your goals. To learn more, visit our website iamcp.org
