IAMCP Profiles in Partnership

How AvePoint and IAMCP Are Shaping the Future of Services, Scaling, and Recurring Revenue

AvePoint and IAMCP reveal how strategic partnerships and AI-powered solutions fuel scalable growth and recurring revenue for partners.

Welcome to Profiles in Partnership. In this episode, AvePoint’s Dux Raymond Sy joins Dunamis Marketing’s Anthony Carrano and Rudy Rodriguez to break down how Microsoft partners can leverage AI, operational efficiency, and exclusive incentives for scalable, recurring growth. If you’re a growth-focused Microsoft partner, discover how this partnership strategies unlock new revenue streams and simplify talent scaling—all without jargon or complexity.

1. Strategic Partnership Power: The AvePoint-IAMCP alliance offers investors a proven model for scaling through collaboration and shared resources.

2. AI-Driven Service Expansion: Partners can unlock new revenue streams by deploying AI solutions, enhancing data security, and optimizing operations.

3. Recurring Revenue Opportunities: AvePoint’s platform enables partners to shift from one-off projects to recurring service models, driving predictable cash flow.

4. Talent Solutions for Scaling: AvePoint’s global talent services let partners expand without costly hiring, addressing labor shortages and boosting efficiency.

5. Exclusive Member Benefits: IAMCP members receive free migration licenses and waived placement fees, accelerating adoption and ROI.

6. Operational Efficiency: Automated tools and templates reduce setup time, minimize errors, and maximize margins—crucial for investors seeking scalable growth.

7. Partner-Ready Growth Strategies: By diversifying offerings and capitalizing on AI adoption, partners can position themselves as leaders in the ecosystem.

• [00:00] Episode Introduction: Welcome, overview of the Microsoft partner ecosystem, and episode focus.

• [00:22] Guest Background: Dux Sy’s journey from coder to Chief Brand Officer; personal growth lessons.

• [03:24] Lessons in Partnership: Insights from team sports and marathons—how collaboration fuels growth.

• [06:58] AvePoint & IAMCP Collaboration: Unique partnership advantages and investor relevance.

• [09:10] AI and Data Readiness: Opportunities for partners in AI, data security, and governance.

• [10:35] Scaling Operations: AvePoint’s talent solutions for efficient partner expansion.

• [27:34] Exclusive Member Benefits: Special offers for IAMCP partners, including free licenses and waived fees.

• [29:29] Partner-Focused Takeaways: How benefits accelerate partner growth.

• [39:02] Brand Leadership & Growth : Mindset shifts for scaling, marketing, and business evolution.

• [44:40] Closing Thoughts: How to connect, next steps, and episode wrap-up.

Notable Quotes from Dux Raymond Sy:

• Partners as Strategic Advisors: "We’re in a very unique time where we’re sitting with our customers as a guide, a thought leader, so to speak, to help them in their AI journey."

• Humility and Adaptability: "You may have an idea of what you think you’re good at, the other person’s good at, but once you start working together, you realize somebody else is better than me on this part of the initiative, and I’m better at something else. And we should be open to that."

• Results-driven Adaptable Partnerships

"It’s not just about the nice press release that’s posted on social media... If you want partnership to work, we have to really work on it and talk about what are goals. What are the revenues we’re trying to hit? Are we there yet? We gotta track. If it’s working great, if not, how do we pivot?"

• Data Quality Drives AI

"No matter how great the AI is, but if your data estate is no good, AI is no good... Sometimes we blame AI for hallucination, showing things they’re not supposed to. Well, guess what? Because the data is bad."

• Openness drives growth

"Be open to learn new things. Because oftentimes, in my initial transition, when I had to do sales, when I had to do marketing, I’m technical... But the blocker is just in my mindset."

Dux Raymond Sy: LinkedIn

Chief Brand Officer of AvePoint

For more information about this partnership: AvePoint | IAMCP

 

Anthony Carrano, Principal at Dunamis Marketing: LinkedIn

Rudy Rodriguez, Principal at Dunamis Marketing: LinkedIn

Dunamis Marketing Corporate Website: Dunamis Marketing

Podcast Website: IAMCP Podcast