The Power of Global Partnerships: Insights with Patricia Maia
Welcome to the IAMCP profiles and partnership. The podcast that showcases how Microsoft partners and IAMCP members boost their business by collaborating with other members and partners. I'm your co host, Anthony Carrano. And in each episode, I'll be talking to some of the most innovative and successful partners in the Microsoft ecosystem. The International Association of Microsoft Channel Partners, otherwise known as IAMCP, is a community of Microsoft partners who help each other grow and thrive.
Anthony Carrano:Members can find and connect with other partners locally and globally and access exclusive resources and opportunities. Whether you're looking for new customers, new markets, or new solutions, IAMCP can help you achieve your goals. We'll hear their stories, learn from their experiences, and discover the best practices and strategies they use to increase customer loyalty and grow revenues. Whether you're a new partner or an established one, you'll find valuable insights and inspiration in this podcast. We hope you enjoy this podcast and find it useful and inspiring.
Anthony Carrano:If you do, please subscribe, rate, and review us on your favorite podcast platform. And don't forget to follow us on social media and connect with us on our website, www.profilesinpartnership.com, where you can find more information, resources, and opportunities to partner for success. Thank you for listening, and now let's get started with today's episode. Before we dive into our interview, let me ask you a question. As a Microsoft partner and a member of the IAMCP, how do you find and develop partner relationships that'll help you grow your business?
Anthony Carrano:Finding the right partner can be challenging, but it can also be rewarding. In fact, according to a recent study by IDC, Microsoft partners who collaborate with other partners generate almost 2 and a half times more revenue growth than those who don't. That's a huge difference, and it shows the power of partnering. So how do you leverage the Microsoft Partner Network, IAMCP, and other resources to support your partnerships? And how do you ensure success for your customer?
Anthony Carrano:These are some of the questions we'll explore in this podcast with the help of our guest, a recent EMEA P2P Award Winner who is also an expert in partnering. She'll share stories, challenges, and successes and give you practical tips and advice on how to partner for success. Are you ready to join us on this journey? Then stay tuned because we have a great show for you today. Our guest is Patricia Maia, director at Arquiconsult an award winning Microsoft Dynamics partner with expertise in implementing Microsoft Business Solutions Technologies.
Anthony Carrano:Arquiconsult has achieved amazing results such as the one in the story you're about to hear in their partnership with Akquinet a global MSP headquartered in Germany who required having a local partner responsible for country specific issues to help with their client within ERP migration, moving their data from a private cloud to Azure. Let's hear what she has to say. Welcome, Patricia, to the podcast today. Really appreciate you joining us.
Patricia Maia:Hello, everyone. Thanks for inviting me.
Anthony Carrano:Yeah. Absolutely. All the way from Portugal.
Patricia Maia:Yes.
Anthony Carrano:Well, start off, tell us a little bit about yourself.
Patricia Maia:So I'm, I'm Patricia. I'm from Portugal as we said. I work for Arquiconsult It's a Portuguese dynamics partner. And my role is the the international business.
Patricia Maia:And one of the things I love about it is, I have to engage with lots of different people, different countries, and, I'm a social person I need to to contact and so on. That's and so I'm passionate about what I do.
Anthony Carrano:And how long have you been with, Arquiconsult?
Patricia Maia:Well, I've been, with Arquiconsult for around 8 years, but in fact, my the company I worked for previously were bought by Arquiconsult So I'm in this business and in the same job for over 20 years.
Anthony Carrano:Wow. That's fantastic. And when did you join the IAMCP?
Patricia Maia:Well, I joined many years ago. More than 10 years ago, we joined IAMCP. In fact, we were one of the members. And then I was invited to be part of IAMCP, part of the board, here in Portugal, like, I don't know, 8 years ago
Rudy Rodriguez:Mhmm.
Patricia Maia:And, focused on the DNI area on the women in tech by that time. So that's where it started. And now, I'm again, after some years, I'm again part of the Portuguese board. And, my role is the connection with the the international IAMCP. And I'm also in IAMCP EMEA. I'm, responsible for the membership, area.
Anthony Carrano:Okay. Okay. So you're pretty plugged you're pretty plugged in. Yeah. Well, excellent.
Anthony Carrano:I know we, really wanna get to the story. But before I do, I know just because you're so involved in IAMCP and, you know, you mentioned that you're you're part of, you know, a few other, like, programs within IAMCP and some other initiatives. Before we jump into the story, can you share a little bit about those?
Patricia Maia:Yeah. One of the goals of IAMCP is, connect, people to Microsoft, have help members, and also connecting networking and connecting people. And one of the areas that we have is, diversity inclusivity. So in IAMCP, I started that here in Portugal with the the women in tech. And one is it's one of the focus on that.
Patricia Maia:In fact, this one area that I'm passionate, about is, the diversity and inclusion. And I'm also part of other group that is not IAMCP group. It's another group that is called, women in dynamics. And our goal was to to to try to support women to grow their careers and, to be more diverse in this area.
Patricia Maia:So for instance, if you go to an event, most of the the attendees are are men over around 50. And, that's what we try to understand the why and try to push other women to to come and even to be a speaker in some sessions and to support them to to say, okay. If you apply, we can be here preparing you to do the the session. That's and trying to show, with some role models and trying to show how you could engage. So yeah.
Anthony Carrano:And have you been doing that, for a while?
Patricia Maia:Yeah. In fact, I started with IAMCP. As I said, I was invited by a man to to be engaged with the the women in Kirk in IAMCP. The I think 10 years ago, 12 years ago. And then when I and and to be honest, my first answer was no.
Patricia Maia:I'm not feminist. There's no need. And then I looked around and start thinking, and in fact, it's still needed. And that's, when it started.
Anthony Carrano:Okay. Well, that's that's excellent. Oh, well, just one more question about that, and then we'll kind of jump to the story, I promise is. How have, like, you've seen, things, you know, progressing and evolve over the 10 years that you've been involved, you know, in in that effort?
Patricia Maia:I think since I'm moving, I think, the community is more conscious that, this is still a thing. So I think it's better, but basically because people are more conscious about it and trying to do, more things, around that and to promote and to support and so on.
Anthony Carrano:Yes. And we're seeing I know you mentioned because you're over in in, in Europe, we're seeing a lot of similar, you know, real positive trends here in the states as well. So it's it's good to hear. So let's talk though a little bit about, you know, your company. Tell us, just like what's the area of specialization?
Patricia Maia:K. Arquiconsult is a Microsoft partner in the area of Dynamics. Dynamics is the ERP and CRM areas. So we, we work in this area, consulting area, and we also have the everything that goes around ERP, like Power Platform, Power BI, Power Apps, Azure infrastructure, and so on. So we try to to have a solution to our customers in what concerns the IT system and the information information system.
Patricia Maia:We are, around 300 people. We have offices in Portugal, in Spain, in Angola. Angola is a Portuguese speaking, country. And also in, in Saudi Arabia and Dubai.
Anthony Carrano:Oh, wow.
Patricia Maia:And we are very focused on the international, business. So we do projects in the countries that we are we have offices, but we also help other partners that does that do exactly what we do. If they have lack of resources or lack of expertise in one business area, we help them, in those projects. And in fact, my role is that one to connect with the partners.
Anthony Carrano:Okay.
Rudy Rodriguez:Okay. Well, Patricia, it's great to hear your story about being in IAMCP, for for 10 years. Just so you know a little about me, I've been here over at IAMCP for over 25 years.
Patricia Maia:Oh, you're winning.
Rudy Rodriguez:Oh dear. No. I'm just old. So but it's great to hear because it's great to hear the involvement of the partners. And and you have a very interesting story that you have to tell as to how you got your EMEA award.
Rudy Rodriguez:So can you tell us a little bit about, how you connected with a partner, what your story is? You don't have to tell us the technology bid. Can you tell us a little bit the project that you did, the technology that was implemented, how many people were involved, a little bit of, you know, some details about it. We'd really like to hear it.
Patricia Maia:Yeah. In fact, it was not one project. It was a little bit more than that. So we we worked with the Akquinet. We knew each other for several years based on, IAMCP events, and other events, like, directions and other meetings.
Patricia Maia:And we we see the same people when we start talking. Right? And suddenly, they had a case of a customer that needed support in different countries. And they were not prepared as a as a company to have these managed services offer in all these different, countries. So they asked us if we could help them, if it would be an idea that we, with our team, could support their customer together with them.
Patricia Maia:And, that's what it started. It started, like, 5 years ago. Funny story. It was right before COVID. So we decided to meet the team together physically.
Patricia Maia:And we it was we did it, and it was 2 meetings, and we just managed to have 1 because due to the the pandemic. But we start working together there, supporting, this big customer that they had. And it was, I think one of the the biggest thing was we managed to be only one team with different people. People from Akquinet and people from our key consult and even people from the customer. Customer.
Patricia Maia:We managed to work like we work together all the time with 1 team with different, people. We started with that. And then, as things were growing, we started also to help them with the nearshore business. So we supported there with developers in the in some of their projects. And, I think we can say right now that we have a really strong partnership that we do projects together whenever it it's needed.
Rudy Rodriguez:So how how do you continue to build the relationships with partners like Akquinet? You know, what is your role and who helps you with that?
Patricia Maia:Well, one of the things is the this kind of events being there, being present there. But it's a little bit more, I always contact them. I try to make some, meetings from time to time to to understand where they are, where they want to go, and what are the the needs. And also, this has to be win win. Right?
Patricia Maia:Also, if our company can, use their solutions and also complement our projects with their with their solutions. So this is one of the the ways that we we do. The other one is, of course, sharing some knowledge. So participating in some sessions and some, in these events as as speakers so that they they know what, I've been doing and, sharing, my experience. It does not mean that the way I do it is the right one, but at least sharing and, changing ideas together.
Rudy Rodriguez:So how do you measure success with a partner? Can you tell us a little bit about that?
Patricia Maia:Wow. Difficult question, but, well, I would say if we work together, for several years and we are happy with each other work and we believe that we are adding value to our customers, adding value to our company, we are being successful. Right? For instance, this case with Aquinet, we've been working with the that was a a difficult customer. They changed partner several times, and they are working with us for around 5 years now.
Patricia Maia:So this is, it means some success. The customer is happy. Akquinet is happy, and we are happy because we are providing, services. So I think it's one of the the ways that we can say it's a success story.
Rudy Rodriguez:So you had, you mentioned this was a difficult a difficult customer. So can you tell us about any of the challenges that you faced or or some of and how you dealt with those?
Patricia Maia:What I I'm saying is it was a difficult customer. It was a customer that had worked with several partners, more than one partner. So when we start working with the customer and we we notice that they they have, several partners, something is going on. Right? So what we tried to see was how could we do better.
Patricia Maia:And, I think it was one of the key solutions of having this partnership was to do a little bit better, than, what the others did. So that's what I mean difficult because they were challenging us or challenging the partners, and they could not provide whatever the customer was requesting. And we tried, in this case, Akquinet, tried a different approach with this partnership, and I think we succeeded.
Rudy Rodriguez:Well, I think that speaks volumes to the strength of your company and why you're you're now over 300 employees. So that's really good and kudos to you for that.
Patricia Maia:That that's another thing is to, you know, keeping the talent and have the same team working to the same customer. It strengthens the relationship because after some time, it's not just the professional work, it's also some friendship and some, some contact. So what one of the things we try to do is to keep the same team. And I'm happy to say that, Arquiconsult managed to keep the their people happy working, and we don't have to change that much our team, when working with a a partner or a customer.
Rudy Rodriguez:I know you did that a Dynamics migration on this one. Anything and you had developers involved. Can you tell us a little bit about the technology that you used
Patricia Maia:Yes. And thank you for reminding me. I was thinking there was 3 areas, and I was not remembering the third one. Yes. We also help them.
Patricia Maia:They they challenge the this, because they they had their their own cloud infrastructure, so a private cloud, and they were moving to Microsoft's public cloud. And they've never done that, and they challenged this us if we could do it together with them. And we were very transparent and honest with them because we said we it's our first time also. This was some years ago. It it's also our first time, but let's do it together.
Patricia Maia:And we managed to move 5 or 6 customers to the cloud, with success. So, of course, first one with some struggles, but then, we succeeded and it was, again, another area that we worked with them trying to provide to complete their team. The the thing was all the not talking too much in technical terms, but all the the development work was done by them. Our work was to move the data, and, it worked really well.
Rudy Rodriguez:Good. So did you get your testing teams involved in such, to to make sure all the migration went smoothly? How did that did that work?
Patricia Maia:It was a mix because we did the move the data. We tested if the data was okay. The testing of the functionalities and so on was Akquinet's responsibility. So we we had to make sure that the data was there and was in the the correct way, correct format in the newest, version and so on. And they managed to work directly with the customer with the the the business, processes.
Rudy Rodriguez:Anthony, I know you probably have a couple of questions.
Anthony Carrano:Oh, yeah. Oh, yeah. This is really fascinating. Well, I to start, I didn't realize you had offices in so many locations. And so this question is it's, it's gonna be a 2 part.
Anthony Carrano:Alright? So the first part of it is for this particular, situation where, you know, you guys, you know, won the award, what was your criteria for selecting, you know, you know, a partner for that particular solution.
Patricia Maia:Well, in fact, we did not select the partner. The partner selected us. Okay. Okay. Nice.
Patricia Maia:So because in fact, we we are working with them, but they selected us as the provider and to to in the in the three areas I mentioned. So they selected us for the the managed services support, for the data migration, and also for the Nearshore services. And the the the reason why I chose this partnership was, first of all, because, of course, I think in the end, everyone was happy. We could provide a better add some value to our customers, provide the better services that neither of us could do it alone. And, that's why I I talked with, Akquinet saying, can I share our story?
Patricia Maia:Because I think it's interesting to see how different partners, Germany and Portugal, we together, we managed to to to to provide a a different solution to our customers and, create some value.
Anthony Carrano:And what what can you so the second part of it was, you know, you have offices in, you know, several countries, you know, across, you know, multiple different continents. So what's your criteria when you're, you know, selecting part? Do you have, like, a a baseline that you use when you're looking at working with partnerships, you know, across, or is it highly contextualized based upon the geography? How I'm just really, you know, curious to, like, what's the the framework and how you operate as, you know, as as a as a global provider?
Patricia Maia:Yep. Well, in the the countries that we have offices, we have our own team. Okay? In the countries we do not have offices, we have alliance partners that we work with. How do did we choose them?
Patricia Maia:Over the well, there are several criterias, but over the years, we tend to well, as Rudy said, I'm here for some time now. Gray hair. So I already know a little bit the community, and is trusting, trying to find the the right partner to to provide whatever our customer is requesting. Because for instance, in the ERP world, the fiscal requirements, there are some countries that we can provide the services by ourselves.
Anthony Carrano:Mhmm.
Patricia Maia:But there are other countries that are more complex on the on the fiscal requirements that we need a local partner. So we try to find what what's the right partner. But as you mentioned, we already have, that those agreements. We already have agreements with lots of partners that we work with, And we belong to some, some communities like IMCP that also helps us to to to find a partner in the specific country.
Anthony Carrano:So you you you teed up my next question perfectly. I promise we haven't scripted this. Right? Is well, I was gonna ask you is that, you know, working globally like you do is how how does, you know, communities like IAMCP and some of the others that you're actively involved with help you in finding and, you know, sourcing and vetting, you know, the different partners, you know, for the various initiatives that you have?
Patricia Maia:Yeah. I think it's the right place to to ask for help. Let's imagine I want to I need a partner in a special area in US, let's say, or in I can talk with IAMCP, to connect me with that local chapter and to see in that local chapter if there is a member that could help me. So communities like IAMCP, I would say it's the the best way to to to know a partner and even to have a good reference about that partner. Who already worked with that partner?
Patricia Maia:Do we have some, good references, bad references? Who is
Anthony Carrano:Mhmm. Mhmm.
Patricia Maia:So I think communities like this, it's it's the best way to connect with with other people and other partners.
Rudy Rodriguez:You know, you you you've spoken about the great value of IAMCP, and I'm so proud of you for doing that. It's, I've been involved for a long time and and and definitely believe in in in the mission of the IAMCP. So, you know, you talked to I'm gonna go back to your customer a little bit, in what you did. So, obviously, the customer was happy with the work that you did, so you increased customer satisfaction. And then working through partners can also help you grow revenue as well.
Rudy Rodriguez:So how big a part of that is in the operation of your company? How do you how do you envision, you know, these partnerships, you know, helping you drive customer satisfaction and revenue?
Patricia Maia:Several things. I do believe that we are stronger together. K? We cannot do everything by ourselves. We are stronger together.
Patricia Maia:And together, we can create more value to our customers. This is one of this, the areas. The other area is and maybe this is a cultural Portuguese thing, and probably because we are a small country. We try to adapt to the others to we are it's very easy for us to to adapt to other culture or other way of of working. And that has made us, to focus only not only on our local, business, but also on a a a more international level.
Patricia Maia:So at this moment, I think, around I'm not sure right now, but I would say around 55, 55% of our revenue is in the international business outside of Portugal. 55 or 60% of our business through partners, working with partners, and trying to create value to the end customer and also to the partners itself.
Rudy Rodriguez:Well, that's great to hear that that's helping you in the scope of your business like that. That's really wonderful. That's really wonderful. And that keeps keeps everybody motivated and and and engaged in the company. So what advice would you give to IAMCP partners and companies like yours regarding partnerships?
Rudy Rodriguez:You know, how how how do you work with them? How how do you structure those relationships? How do you continue to grow them?
Patricia Maia:Yep. Again, as I as I mentioned, I think together we'll do we'll do it better. In IAMCP, I would suggest partners, to be participative. There are so many tools inside IAMCP. There are meetings P2P meetings to to know other partners.
Patricia Maia:There are local events to know the other partners. There are global events next week. We are going to have a Evominate in Germany where all the EMEA partners will meet. So I think it's really important for the the members to to participate in this, in this events and be engaged with. Here in Portugal, for instance, we are pushing the members to be more participative.
Patricia Maia:We we are saying we are not the ones that are doing things, Come together with us and do whatever you need. Challenge us, to to do things. So what I would challenge the members is to to participate, to to push the boards of the your chapters to to do whatever you need. Not saying everything it's possible and they can do everything. But if we don't hear them, we cannot provide whatever they they are needing.
Patricia Maia:And participate in these events and push this, the work with these tools. Go to register in a IAMCP and, and push use the tools they have. Connect with your local chapter. If you want to connect with a different country, ask your local chapter to to connect you with. And even with sorry.
Patricia Maia:And even with IAMCP and if, with the Microsoft, even with Microsoft, if you need some contacts there, the members, ask IMCP to to help you with that.
Rudy Rodriguez:Well, we're definitely gonna have to play your message that you just said to our members here in the United States because, it's something that, I I know I preach an awful lot, and it's wonderful to hear because that is a great way to grow your business and and to get even and meet more talent as well. Yeah. The talent is is great throughout the organization. So thank you for that message.
Anthony Carrano:Yeah. That that was fantastic, Patricia. Really, I just to echo what Ruri was saying is, what a great message. And and you're living it and doing it internationally. And on that note internationally, I mean, you've mentioned and just hearing your story, you've got extensive, you know, business, you know, experience, you know, operating internationally.
Anthony Carrano:But, you know, we were talking a little bit, you know, before the show just, you know, but also the importance of balancing, you know, with family. And so, I think it'd be great just to hear some of your thoughts on, you know, how do you you know, just that that work life balance of, you know, with the international demands, but then you have, you know, got the family life. Would love love to hear some of your thoughts on on that.
Patricia Maia:Oh, I think I didn't say at the beginning. I'm a mother of 2. Right now, they are already grown up. I think now it's beginning me to need them more than they need me.
Anthony Carrano:Anyway circle of life. Right?
Patricia Maia:Yeah. Anyway, I started with the international business. They were very young. And I think all goes with the with the planning because I think we can do everything if we plan it right. And do not try to do everything in your career and not everything at home.
Patricia Maia:Try to balance because, otherwise, you are going to to feel when you're at, at work that you should be at home and when you're at home that should be at work. So trying to balance it balance this, I think it's key. And also, disappointing things. I think we we need to know when to when to stop, when to say no in in both areas, in in at home Mhmm. And also at at your work.
Anthony Carrano:Yeah. And and on that note of balance, so, obviously, you know, you're talking about balance of work, talking about balance of family. You're also involved in a really cool community initiative, called Refood. Why don't you tell our audience a little bit about that?
Patricia Maia:Yeah. Refood is a Portuguese, organization that collects food from restaurants, supermarkets, and and so on, and gives to the people that need have needs. And the the principle and that's what I liked about that. I was trying to do some volunteer work. And the the thing I liked about that is one thing was almost no money involved because it's the minimum.
Patricia Maia:We just need money to have, wash the dishes and several operational things. And the other thing was their principle was you just need to give 2 2 hours of your week to that. And it's so easy to give 2 hours of our week to to help. So what I do is every Monday from 6 to 8, I go to the to Refood. And in my case, I prepare the food for the
Anthony Carrano:Mhmm.
Patricia Maia:That was collected. I prepare it. So the another shift, we all deliver it because that's the the shift I chose was from 6 to 8. Again, to be at home to be at home at 8, to to to dine together, with my family and being able to do my job until 5, at the until 6. In fact, it's from 6:30 to 8:30.
Patricia Maia:So yeah. But that was, the the reason why I love this, this idea, and I've been working with them, I don't know, 7, 8 years, from now.
Anthony Carrano:No. That's that's fantastic. And, I'll have the URL in the show notes. But, you know, for anyone who wants to go, I know I'm obviously, if you're in Portugal, you can sign up volunteer and help out. But for those that are, you know, outside of Portugal, there's an opportunity.
Anthony Carrano:I was just on that organization's website. You can donate and help contribute because they're doing a really cool work. And, so Patricia will include them in the show notes. So folks who Thank you. Listen to the podcast will see the see the link there.
Patricia Maia:Thank you so much.
Anthony Carrano:Yeah. Absolutely. This was that was that was a great story. Both the partner story but also, you know, the giving back story. So as we wrap up, how can people find out, you know, more about you and and your company?
Patricia Maia:You you can follow us on LinkedIn. You can find us on our website. It's arquiconsult.com so it's easy to to remember. And anyone that wants to know more, just reach out to me, and I'm very happy to to chat again. As I said, I'm a social person, and, my what I like is to connect with new people and other other and hear their stories also.
Patricia Maia:So feel free to contact me.
Anthony Carrano:Will do. And we'll also have Arquiconsult you know, domain. Its its web address will be in the share notes as well as, you know, an ability to connect with you on LinkedIn. So folks who, look down at those, they can they can click and click and connect, with you as well. Well, Patricia, thank you. This has been great. It's been so much fun having you, and, just enjoy the rest of your day.
Patricia Maia:Thank you for inviting me.
Anthony Carrano:Wow. That was a great interview. I really appreciate Patricia, for taking time with us today. I know there were several really important things that I took away from our conversation, but, really, the one main thing that stood out to me that she emphasized and shared a lot about was just the importance of balance, right, and and just having a holistic approach just between work, family, her local community, and that just had involvement, you know, in that nonprofit Refood, which is a really, really cool concept, you know, but also just her involvement with their professional communities. How about you, Rudy?
Rudy Rodriguez:Well, you know, I I really enjoyed her story, and and, offline, we kinda we kinda verified that she got introduced to the IAMCP through another great IAMCP member, Sergio Bautista. And I enjoyed that that portion of it. But the fact that they she's been able to, in her job role, to leverage her IAMCP membership to, you know, successfully build relationships in multiple countries, which helps their business globally because, she mentioned that about 55, 60 percent of their business is international in scope. And she relies on the IMCP to help her with information of where to meet partners, how to and and how to work with them. So she's leveraged the programs, at IAMCP, the membership to learn more about other partners, so her company can continue to build these relationships, and that helps them grow their business.
Rudy Rodriguez:So that's really exciting. And, you know, encouraging people to participate and get involved in the IAMCP as as you well know. That's been my mantra for about 25 years. Mhmm. And it's been get involved, and you can help your business grow by building those relationships.
Rudy Rodriguez:And and I really appreciated her her reiterating that, and it's a very strong story.
Anthony Carrano:Yeah. No. That was that was really good. I really appreciate her just that that, you know, strong admonition, if you will, to to, you know, get involved and participate and use the tools. I know, I really, like also how she just emphasized, and I've heard this you and I have heard this message from a lot of different partners and, you know, both now here on the podcast, but just even in the work that that you and I do, you know, working, you know, with partners, just the message about being stronger together.
Anthony Carrano:Right? And that being together, they can, you know, create more value for customers, and I really liked how she emphasized that, you know, part. But the other thing I thought was interesting is, you know, being, you know, in in in her words, you know, saying, you know, they're part of, you know, Portugal being a smaller country and just, I guess, what she said is they're being felt like they have to you know, in working with partners that they need to adapt to others and just the emphasis and the importance on communication is key and critical to be able to, you know, effectively, you know, work, you know, with their partners. And so, you know, communicate, but also, you know, using, you know, the the involvement of community to connect with partners, to do more together and create more value. I thought that was just fantastic.
Rudy Rodriguez:You know, I also enjoyed her talking about just her involvement in the the different communities, you know, working through the DEI community at IAMCP and also the women in dynamics. You know, again, there's all these external communities that have big ties to the IAMCP, and that'll help you grow their business. That in closing, you know, I wanna thank everyone for joining us on this episode of IAMCP profiles in partnership powered by Dunamis Marketing. We certainly hope you enjoyed this podcast and you find it useful and inspiring. If you did, please subscribe, rate, and review us on your favorite podcast platform.
Rudy Rodriguez:One of the best ways to partner for success is to join IAMCP, a community of Microsoft partners who help each other grow and thrive. IAMCP members can find and connect with other partners, both locally and globally, and access exclusive resources and opportunities. Whether you're looking for new customers, new markets, or new solutions, IAMCP can help you achieve your goals. To learn more, visit the IAMCP website atiamcp.org.
